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Managing a media crisis

Itec training solutions Ltd

Summary

Price
£626 - £707 inc VAT
Study method
Online + live classes
Duration
1 day · Full-time
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Overview

Reputation is one of the most important assets any organisation has. It can take years to build, but can be lost overnight. This highly participative course will help you put in place crisis management procedures and develop the media handling skills that will help your organisation emerge strengthened rather than weakened by a crisis.

Want us to deliver this course at your organisation? Contact us for a bespoke quote.

Description

Over the day, you will cover:

  • preventative measures – how to avoid a media crisis
    • communication risk analysis
    • risk management
  • developing good relationships with journalists
  • recognising the danger signs – what types of incident can turn into a full blown crisis
  • developing a crisis management plan
  • putting in place a critical incident team
    • who should be on it
    • the skills they need
  • training your critical incident team
  • the importance of good internal communication
    • communicating with your board, your staff, your other stakeholders
  • protecting vulnerable staff and customers
  • acting swiftly, and accountably
  • understanding the media agenda
  • message development – demonstrating that you are concerned, capable and taking action
  • rebuttal processes
  • keeping good records of media contact
  • handling hostile media interviews with skill and confidence
    • staying calm under pressure
    • ensuring you don't speculate
    • giving your audience confidence in your ability to get on top of the crisis

Who is this course for?

The course is for PR professionals, managers, emergency planning personnel and others who want to develop their skills and confidence in the area of media management in a crisis.

The course combines high quality information from professionals who have been there and done it, plus practical exercises, case studies, checklists, and creative discussions. It includes undertaking media interviews with video feedback.

The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

Career path

This course will help you recognise the specific risk factors for your organisation, and take action to prevent a media crisis. However, if a crisis hits, it will give you the confidence and skill to handle it well so that your organsiation emerges stronger than before.

The course is for PR professionals who want to develop their skills and confidence in the area of media management in a crisis.

Questions and answers

Certificates

Certificate of completion

Digital certificate - Included

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Media studies
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