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Local SEO

***Special Gifts: Free PDF & Hardcopy Certificate included | Video Training | Lifetime Access


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Summary

Price
Save 97%
£10 inc VAT (was £425)
Offer ends 04 August 2021
Study method
Online, self-paced
Duration
3 hours
Access to content
Lifetime access
Qualification
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

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Overview

***Special Discount - Use code ONLINE10 for extra 10% off ***

This Local SEO Course is designed for professionals who want to thrive in their profession. The Local SEO course covers all the essential skills and knowledge needed to become specialised in this sector. You will learn real life knowledge and expertise from the industry experts and practitioners from this Local SEO course.

The Local SEO Course starts with the basic knowledge of Local SEO and gradually shares expertise knowledge. In this course you will get a complete idea of Local SEO with key concepts, strategies regarding use of it and in-depth knowledge. The Local SEO course is completely an online course. You can access this course from any part of the world with just a smart device and the internet.

By the end of this course, you will get complete knowledge and marketable skills. The course also comes with a certificate, which will add extra value to your resume and help you stand out in the job market. In short, Local SEO Course is the perfect course to fast track your career. So what are you waiting for? Enrol in this course today!

What you will learn

  • Understand what Local SEO (Search Engine Optimization) is
  • The Basics of setting up a small business website with Wordpress or Squarespace
  • The importance of having a mobile friendly website
  • How to setup and use Google+ for Business
  • You will understand what important sites you should list your business on
  • The importance of building business profiles across the internet
  • Basic elements of on-page and off-page SEO
  • How to outsource content writing for your website
  • How to get more reviews for your Google business page

Why Choose the Local SEO course?

  • Conducted by industry experts
  • Get Instant E-certificate
  • Fully online, interactive course with Professional voice-over
  • Developed by qualified professionals
  • Self paced learning and laptop, tablet, smartphone friendly
  • Tutor Support

And you will also get these gifts

  • Free PDF Certificate
  • Free Hard Copy Certificate
  • Lifetime Course Access

Course media

Description

Course Curriculum

*** Local SEO ***

Introduction To The Course

  • Local SEO For The Small Business Owner – What To Expect In This Course
  • Local SEO For The Small Business Owner – Want Help From Me?
  • Local SEO For The Small Business Owner – Who Am I? Why I Created This Course
  • Local SEO For The Small Business Owner – What is local SEO?
  • Pricing – This Course Vs. Using An SEO Agency

Setting Up a Simple Website for Business

  • Do You Build Your Own Website Or Pay Someone Else To Build It?
  • Why Your Website Must Be Mobile Friendly in 2015
  • Setting Up a Simple Website for Business – Real Quick..
  • Learning WordPress – A Simple Content Management System
  • Setting Up a Simple Website for Business – WordPress Hosting
  • Squarespace – Simple For The “Do It Yourself” Crowd

Setting Up Your Google+ Business Page

  • Introduction To Google+ For Business
  • A Poor Google+ Business Page Vs. a Good Google+ Business Page
  • An Example Google+ Business Page Setup
  • Using Canva To Create a Header Image
  • Posting on Google+ For Business
  • Setting Up Your Yelp Business Page
  • Setting Up a Yelp Business Page

Basic Social Media Setup

  • Local SEO For The Small Business – Facebook Business Page Setup
  • Local SEO For The Small Business – Setting Up a LinkedIn Business Page
  • Local SEO For The Small Business – Setting Up a Twitter Profile
  • Run a Social Media Contest To Generate Buzz

Creating Business Listings for Local SEO

  • Name, Address, and Phone Consistency For Your Business
  • Building Citations (aka Business Listings)
  • What are Data Aggregators?

Tools For Building Citations, Rank Tracking & More

  • Check Citation Errors For Free With Moz Local
  • Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More
  • GeoRanker For Checking Your Rankings
  • UpCity Local SEO

Optimizing Your Website for Local SEO

  • Adding Name, Address, and Phone (NAP) To Your Website
  • Using The “WordPress Local SEO” Plugin For Your Site
  • Local SEO Articles Worth Reading

Content Writing

  • Why Content Is So Important
  • Building Content Pages For Your Services
  • The Google Keyword Planner – Keyword Research
  • Adding Heading Tags
  • Adding an “Alt” Tag To Your Images
  • Hiring a Writer for Only $5
  • Link To Other Relevant Content On Your Website

Social Syndication

  • Setting Up JetPack To Post On Social Media Automatically

Asking for Reviews From Your Customers

  • Why reviews are very important for your small business
  • The Review Generator Handout

Getting Links From Other Websites aka Backlinks

  • What Are Backlinks?
  • Simple Ways To Get Backlinks for Small Businesses

Other Business Sites To Consider Signing Up On

  • Other Business Sites To Consider Signing Up On – Thumbtack
  • Angie’s List & HomeAdvisor

Where To Go From Here

  • Your Overwhelmed – If Your Willing To Hire Someone

Conclusion

  • Do It Yourself Local SEO For The Small Business Owner – Wrapping Up
  • Local SEO For The Small Business Owner – Bonus: How I’m Landing $1000 Clients Every Month

Certification

By the successful completion of your course, you will get an instant e-certificate. Our courses are fully updated with industry knowledge and skills that aim at making you an expert in the field. The hard copy of the certificate is also available and can be sent to your address. The delivery charge is applicable which will be £4.99. All the certificates have no expiry dates but to stay updated and valued certificates are recommended to be renewed every year.

Who is this course for?

  • Small businesses who are willing to put in the work to rank locally
  • Those who are interested in dominating the search results for their local city
  • If you are a business owner that lacks time to take action, this course might not be for you but it will help you understand the concepts of local SEO if you are unable to implement.

Requirements

  • You will need a basic website built with either Wordpress, Squarespace or another easy to use content management system
  • A willingness to learn, implement, read and take consistent action

Questions and answers

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.