Local SEO

Accredited by CPD & IAO | Complete Video Lessons from Expert Instructor | Tutor Support Included | 10 CPD Points


One Education


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Offer ends 16 April 2021
Study method
Online, self-paced
5 hours
Access to content
12 months
No formal qualification
10 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

1 student purchased this course

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If you want to gain a solid understanding of The Definitive Guide To Local SEO and fast track your dream career, then take a step in the right direction with this industry-standard, comprehensive The Definitive Guide To Local SEO course designed by expert instructors.

Dedicated tutor support and 24/7 customer support are available to all students with this premium quality The Definitive Guide To Local SEO course. Get the help you require and the answers to all your queries throughout the comprehensive syllabus of this The Definitive Guide To Local SEO course.

This premium online course titled The Definitive Guide To Local SEO ensures your professional development with CPD & IAO accreditation. You’ll have the privilege of learning in your own time, at your own pace and earning an accredited certification.

With this The Definitive Guide To Local SEO program, success becomes a lot easier that enables you to monetise your skills. This The Definitive Guide To Local SEO course is designed for both part-time and full-time students and can be completed at a pace that suits your learning style.

This The Definitive Guide To Local SEO course is developed by industry experts and is packed with several insightful modules to give you a proper understanding of The Definitive Guide To Local SEO and allow you to accelerate your career.

Why People Love And Enrol The The Definitive Guide To Local SEO Course From One Education

  • Eligibility for an IAO & CPD-accredited certificate on successful completion of The Definitive Guide To Local SEO Course
  • Learning materials of our The Definitive Guide To Local SEO course contains engaging voiceover and visual elements for your comfort
  • Freedom to study at your own pace
  • 24/7 access to the The Definitive Guide To Local SEO course materials for 12 months
  • Full Tutor support on weekdays (Monday – Friday)


10 CPD hours / points
Accredited by CPD Accreditation Group

Course media


This masterclass The Definitive Guide To Local SEO online training course is designed by industry experts and will give you an in-depth understanding of this topic. The The Definitive Guide To Local SEO course features easy-to-digest modules that break down each topic and ensure all our students receive an unrivalled and thorough learning experience.

If you want to work in this rapidly growing sector and stand out from the competition, then our The Definitive Guide To Local SEO is the perfect place to kickstart your dream career.

On the The Definitive Guide To Local SEO course, we guarantee that you will gain relevant skills and acquire tremendous knowledge on the subject. The certificate you’ll achieve after completing the The Definitive Guide To Local SEO course will help you land the job you want in a related field.

Enjoy a pleasant and professional 100% online learning experience and enrol in our The Definitive Guide To Local SEO today and take control of your career!

Course Curriculum:

Here is a curriculum breakdown of the The Definitive Guide To Local SEO course:


  • Local SEO

Local SEO - An Overview

  • Overview
  • What Is Local SEO & Why Is It Important?
  • Map Pack Vs Organic Results
  • The Two Elements That Make Up a Local SEO Campaign

Setting the Foundation

  • Overview
  • Mindset
  • CMS of Choice
  • Is Your Site Mobile Friendly
  • How to Add GA to Your Website
  • How to Set up and Verify Google search Console

Keyword Research

  • Overview
  • What Is A Keyword And Understanding The Intent Behind it
  • Brainstorming Your SILS
  • How To Determine Keyword Difficulty
  • Keyword Difficulty Pro Tip
  • How to Find What Keywords You Ranks for
  • Keyword Planner Walk Through
  • SEMRush- Keyword Research Process
  • SEMRush – Reverse Engineering Competition
  • How to Use Google Auto-suggest
  • Craigslist – Keyword Research
  • The Importance of Tidying Up Your Keywords Research Sheet

Creating Content For Your Website

  • Overview
  • The Importance of Content + The 2 Types You Should Have On Your Website
  • Service & Locational Based Content
  • Review Your Competitors
  • SEMRush – Topic Research
  • Subscribe to Industry Related Blogs
  • Examples of Bad Local Content
  • Avoid Walls of Text and Increase Dwell Time When
  • How to Ensure Your Content Conveys Trust
  • The Importance of Fresh Content

Google my Businees

  • Overview
  • What is a GMB listing?
  • How to Check If You Already have a GMB Listed
  • How to Set Up a GMB Listing
  • How to Navigate Around The GMB Dashboard
  • The 9 Elements to Optimise
  • How to Optimise Your GMB Listing
  • How to Find Out What Categories Your Competitors Have Selected
  • What to Do If Your Business Has Multiple Locations


  • Overview
  • What Is A Citation
  • The Benefits Of Citations + The 3 Categories You Should Be Building
  • How To Perform A Citation Audit
  • How To Find Citation Opportunities For Your Business
  • How To Reverse Engineer Your Competitors Citations
  • Who to Outsource It
  • Citations – Recommended Provider

Onpage SEO

  • Overview
  • What Is Onpage SEO
  • The 3 Kings
  • Optimising for The First King – URL
  • Optimising for The Second King – SEO Title Tag
  • Optimising for The Third King – Page Title
  • How to Geotag images for local relevance
  • Internal Links and What are They
  • An SEO Trick to Help Add Geo Relevancy to Your Website
  • What Are & How to Add Them
  • What Is Schema & How to Generate It
  • What Is an XML SiteMap and How to Create One

Page Speed & Hosting

  • Overview
  • The Correlation Between Page Speed & Rankings
  • Web Hosting & Servers
  • How to Test Your Websites Page Speed

Link Building

  • Overview
  • What Is a Backlink
  • What Is Anchor Text
  • What Anchor Types Does Your Website Need?
  • What Pages Should You Build Backlinks to?
  • How to See What Backlinks You Site Has Already
  • The Difference Between Citations and Backlinks
  • How to Determine What Makes a Good Backlink
  • Guestposting
  • Steal Your Competitors Backlinks
  • Sponsorship Link Building
  • Creating Content Asset


  • Overview
  • Why Are Reviews Important
  • How to Generate Reviews
  • How to Deal with Fake Reviews


  • Overview
  • What Is CRO and Why IS It Important
  • How to Generate More Conversation
  • CRO Hack – Call Me Now Button

Tracking Your Progress

  • Overview
  • How to Track Your Backlinks
  • How to Track Your Rankings
  • Key Things to Be Aware

Putting It Together

  • Overview
  • Knowledge Is Power
  • How Long Does It Take to See Results

How to Sell SEO Services

  • How to Package Your Services


  • Conclusion


  • What to Do If Your Rankings Aren’t Increasing
  • Google Algorithms You Should Know About


Once you have finished the The Definitive Guide To Local SEO course, you will be eligible to apply for a CPD & IAO-accredited certificate as proof of your new skills and your continued professional development. Certificates are available as a PDF for £9, or you can request a hard copy to be sent in the post for £15.

Who is this course for?

The The Definitive Guide To Local SEO training course is ideal for highly motivated individuals who want to enhance their professional skills and train for the job they want! This The Definitive Guide To Local SEO course also suits people aspiring for some in-depth knowledge on this topic and keep up to date with the latest information.

Study the The Definitive Guide To Local SEO course today and increase your professional skillset from the comfort of your home!


There are no formal entry requirements for the The Definitive Guide To Local SEO course, with enrollment open to anyone! Anyone and everyone with a knack for learning can enrol this course without any hesitation.

Learn online from any internet device, including your computer, tablet or smartphone. Study when it suits you and complete the The Definitive Guide To Local SEO course at your own pace.

All students must have a passion for learning and literacy, as well as being over the age of 16.

Career path

Studying the The Definitive Guide To Local SEO course is designed to help you get the job of your dreams, or even that promotion you’ve been waiting for a long time. Learn the essential skills and knowledge you need to exceed in your professional life with the help & guidance from our The Definitive Guide To Local SEO course.

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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