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- Full Tutor support on weekdays (Monday – Friday)
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Here is a curriculum breakdown of the The Definitive Guide To Local SEO course:
- Local SEO
Local SEO - An Overview
- What Is Local SEO & Why Is It Important?
- Map Pack Vs Organic Results
- The Two Elements That Make Up a Local SEO Campaign
Setting the Foundation
- CMS of Choice
- Is Your Site Mobile Friendly
- How to Add GA to Your Website
- How to Set up and Verify Google search Console
- What Is A Keyword And Understanding The Intent Behind it
- Brainstorming Your SILS
- How To Determine Keyword Difficulty
- Keyword Difficulty Pro Tip
- How to Find What Keywords You Ranks for
- Keyword Planner Walk Through
- SEMRush- Keyword Research Process
- SEMRush – Reverse Engineering Competition
- How to Use Google Auto-suggest
- Craigslist – Keyword Research
- The Importance of Tidying Up Your Keywords Research Sheet
Creating Content For Your Website
- The Importance of Content + The 2 Types You Should Have On Your Website
- Service & Locational Based Content
- Review Your Competitors
- SEMRush – Topic Research
- Subscribe to Industry Related Blogs
- Examples of Bad Local Content
- Avoid Walls of Text and Increase Dwell Time When
- How to Ensure Your Content Conveys Trust
- The Importance of Fresh Content
Google my Businees
- What is a GMB listing?
- How to Check If You Already have a GMB Listed
- How to Set Up a GMB Listing
- How to Navigate Around The GMB Dashboard
- The 9 Elements to Optimise
- How to Optimise Your GMB Listing
- How to Find Out What Categories Your Competitors Have Selected
- What to Do If Your Business Has Multiple Locations
- What Is A Citation
- The Benefits Of Citations + The 3 Categories You Should Be Building
- How To Perform A Citation Audit
- How To Find Citation Opportunities For Your Business
- How To Reverse Engineer Your Competitors Citations
- Who to Outsource It
- Citations – Recommended Provider
- What Is Onpage SEO
- The 3 Kings
- Optimising for The First King – URL
- Optimising for The Second King – SEO Title Tag
- Optimising for The Third King – Page Title
- How to Geotag images for local relevance
- Internal Links and What are They
- An SEO Trick to Help Add Geo Relevancy to Your Website
- What Are & How to Add Them
- What Is Schema & How to Generate It
- What Is an XML SiteMap and How to Create One
Page Speed & Hosting
- The Correlation Between Page Speed & Rankings
- Web Hosting & Servers
- How to Test Your Websites Page Speed
- What Is a Backlink
- What Is Anchor Text
- What Anchor Types Does Your Website Need?
- What Pages Should You Build Backlinks to?
- How to See What Backlinks You Site Has Already
- The Difference Between Citations and Backlinks
- How to Determine What Makes a Good Backlink
- Steal Your Competitors Backlinks
- Sponsorship Link Building
- Creating Content Asset
- Why Are Reviews Important
- How to Generate Reviews
- How to Deal with Fake Reviews
- What Is CRO and Why IS It Important
- How to Generate More Conversation
- CRO Hack – Call Me Now Button
Tracking Your Progress
- How to Track Your Backlinks
- How to Track Your Rankings
- Key Things to Be Aware
Putting It Together
- Knowledge Is Power
- How Long Does It Take to See Results
How to Sell SEO Services
- How to Package Your Services
- What to Do If Your Rankings Aren’t Increasing
- Google Algorithms You Should Know About
Once you have finished the The Definitive Guide To Local SEO course, you will be eligible to apply for a CPD & IAO-accredited certificate as proof of your new skills and your continued professional development. Certificates are available as a PDF for £9, or you can request a hard copy to be sent in the post for £15.
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All students must have a passion for learning and literacy, as well as being over the age of 16.
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