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Local SEO

Learn the secrets of local search engine optimisation on our one-day course.



£598.80 inc VAT
Finance options

Credit card or invoice

Study method
Online with live classes
1 day, Full-time
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

3 students enquired about this course


With localised results being a key part of many Google searches, understanding how to gain a presence in maps and local listings is essential for any business trying to attract local customers.

On our local SEO course, you'll learn how to optimise your website to take advantage of local search. Our highly experienced trainers will help you understand the key general principles of SEO as well as the tactics, tools and opportunities that make local search different.

Our beginners level course provides an excellent introduction to SEO, covering all of the basic knowledge and fundamental techniques needed to run a local search campaign.

As well as the basics of SEO we'll look at other important considerations for local search including Google My Business, local Schema, Mobile search and local citations.

Our courses are available for individual delegates at our training centre in The Shard, London, or as private sessions if you have a whole team you need to bring up to speed on local SEO.


Learn to run a successful local SEO campaign with practical tactics that will enable you to increase your presence on Google and gain more traffic from search engines.

By the end of this intensive one-day course, you’ll have a thorough understanding of the fundamentals of local SEO including how to identify the best opportunities, how to optimise your presence on Google maps, building authority via local links and citations, and the importance of reviews and reputation management.

Upon completion of the course, you’ll walk away with the ability to:

  • Explain how search engines work including key Google algorithm changes
  • Identify opportunities for local search and make the most of them
  • Describe the benefits of onsite SEO and best practice for optimising page content for local search
  • Explain the importance of local backlinks and citations and how to build them
  • Use Google My Business to optimise your local map and search presence


Introduction to Local SEO

  • What is Local SEO?
  • Why is it important?

General SEO Considerations

  • Evolution of SEO
  • General SEO ranking factors

Keyword Research for local search

  • How to conduct keyword research

Basics of on-page optimisation

  • URLs
  • Page titles
  • Headings
  • Image alt tags

Optimising content for local search

  • Site structure
  • Building out local content

Google My Business

  • Creating an account
  • Adding and verifying multiple locations
  • Optimising your listing
  • Acquiring Google reviews

Local Citations and Link Building

  • What are citations and how to build them
  • Link building considerations
  • Link earning ideas

Local Business Schema

  • Structured data types
  • Implementing Schema
  • Monitoring reviews and social mentions

Tracking and Monitoring Performance

  • Tools for tracking and monitoring SEO performance

Who is this course for?

This course has been designed to suit both small local businesses owners and marketing professionals from larger, multi-locational brands, with a local presence.

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.