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Live Online - Social Selling Training for Sales People

Live Online Training At Times That Are Convenient For You


Love Social Media Limited

Summary

Price
£997 inc VAT
Study method
Distance Learning with live classes
Duration
12 Hours, Part-time
Qualification
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

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Overview

Social Selling Training Course

How to use social selling to get more conversations, build up your pipeline, increase win rates and close deals faster

What is today’s most powerful method for customer engagement and sales?

Social Media.

Just how effective is Social Selling versus other methods of lead generation?

HubSpot research suggests:

  • 98% of sales reps with more than 5,000 LinkedIn connections meet or surpass their targets
  • 78% of salespeople using social media perform better than their peers.
  • IBM increased its sales by 400% thanks to its inbound social selling programme.
  • 77% of B2B purchasers said that they would not even speak to a salesperson until they had done their own research.
  • 55% of all buyers do their research by using social networks.
  • Over 70% of B2B purchase decision makers use social media to help them decide.

A third (32%) of B2B decision makers respond to a cold call less than ten per cent of the time. They are more likely to respond to someone that was introduced through their professional network.

Traditional marketing methods—cold calling, telemarketing, snail-mail letters, events and ‘referral hoping’—are expensive and slow for savvy, motivated sales professionals. Today’s sales and business development teams must be social media experts to quickly connect with a vast network of warm leads. Social Selling is the evolution of cold calling and we’ll show you our best techniques to find the your target market, to reach out to them, to develop a relationship, and to take things to the next level

This course teaches sales professionals, business owners and entrepreneurs how to leverage social media to find more leads, close deals faster, increase win rates and how to set yourself up as an expert in the industry

Description

  • You’ll learn about the LinkedIn Interface
  • Setting your Social Selling Goals
  • Importance of a LinkedIn profile and your personal brand
  • Put together your LinkedIn Profile
  • How to build your network
  • Look at Company pages on LinkedIn
  • The importance of Content Creation
  • Look at LinkedIn Groups
  • Social Selling Methodology
  • About Social Prospecting
  • How to stay top of your prospects mind
  • Nurture with content
  • Content creation and Curation
  • Key Performance Indicators
  • Over My Shoulder -Putting it all together

How The World Changed

  • How The Internet Changed Our Lives
  • The Modern Buyer
  • The Modern Seller

The Social Selling Approach

  • Definitions of Social Selling
  • Lets Go Fishing
  • Social Selling Stats
  • Why You Need To Be Social Selling
  • Social Selling Evolution
  • Social Selling ROI
  • The Fundamentals of Social Selling
  • What Is Your SSI Score

Using LinkedIn

  • How Linkedin Can Help You
  • LinkedIn By Numbers
  • Content – the HUGE Opportunity
  • Your LinkedIn Goals
  • The LinkedIn Timeline
  • Deep Dive Into The LinkedIn Dashboard
  • LinkedIn Privacy Settings
  • How To Steal Your Competitors Contacts

Buyer Personas

  • Why Social Selling Is Like Dating
  • Define Your Perfect Customer
  • What Are Your Customers Pain Points?
  • Pain Points And Goals Exercise

Personal Branding

  • Turn Your Linkedin Profile Into A Sales Machine What Is A Personal Brand
  • Why You Need It
  • The GIG Economy
  • Known by Mark Schaefer
  • Don`t Judge A Book By Its Cover
  • Your LinkedIn Profile
  • A Buyer Centric Profile
  • The Anatomy Of A LinkedIN Profile
  • Your Profile Picture
  • Your Background Banner
  • Using Canva
  • Catchy Headlines
  • Contact Settings
  • Personalising Your URL
  • Finding Keywords
  • Its About You Section
  • Adding Media
  • Current Experience Section
  • Other Experiences
  • Education / Alumini
  • Skills
  • Recommendations
  • Askin for a Recomendation
  • Other bits -Voluntering, Licenses, Books
  • Company profile v Personal Profile
  • The FLIRT Methodology Your Guide to Prospcting on Social

Finding Prospects

  • What Is Your Network Anyway?
  • 1st Degree connections
  • Groups
  • Alumini
  • Who Viewed My Profile
  • Who Enaged With My Content
  • Getting Introduced to 2nd degree Connections
  • Search Strings
  • Saving Searches
  • Search Alerts
  • Sales Navigator Search
  • Sales Navigator Saved Search

Learn About Your Prospect

  • What To Look For
  • How To Find It
  • Making Eye contact
  • Learn About Us
  • Viewing
  • Following
  • Engaging in Content
  • Skills Endorsements
  • ABM
  • A Pre Date Process

Initiate The Connection

  • Chat Up Lines
  • Personalisation
  • Reasons to Connect
  • Example Message Templates
  • Connect, Connect, Connect
  • Sending Inmails
  • Inbound Connections
  • Accepting Inbound Connections
  • Where to Find Your New Connections
  • DO NOT SELL

Relationship Building

  • Welcome Messages
  • Creating a Video Message
  • Leaving a Voicemail on the Mobile App
  • How To Engage In Conversation
  • Tagging and @mentioning
  • How to be different
  • Creating Conversations with Content
  • Creating conversations by Asking Questions
  • Get The Timing Right

Take It To The Next Level

  • Following Up On Previous Messages
  • Continuing the conversations
  • Trigger Events
  • Interacting with Trigger Events

Content on Linkedin

  • The Importance of Using Content
  • Benefits of Creating Content
  • Content Stats
  • Types of Content
  • Written Content
  • Audio Content
  • Video Content
  • Visual Content
  • What to write about
  • How often to post
  • How to Post
  • How to Create An Article
  • Outsourcing Your Content
  • Content Curation
  • Tools for Curation
  • Using Feedly
  • Content Creation
  • What to Write About
  • Tools To Generate Content Ideas
  • Other Tools to Use
  • 4-1-1- rule of content
  • Develop a Content Strategy
  • Employee Advocacy

Your Social Selling Playbook

  • Social Selling 30 minutes a Day
  • Create Your Own Social Selling Playbook
  • Social Selling KPIs
  • Create Your Own KPI Sheet
  • The Social Selling Gym

Who is this course for?

Anyone interested in Social Selling And learning how to leverage social media to grow their business. This class is perfect for anyone who works in sales who would like to learn how to use social media to increase sales, find new leads and opportunities and to keep your existing clients closer to you.

Also, perfect if you are a business owner and cold calling is not your thing. We will show you strategies to find your ideal clients

Requirements

A LinkedIn account

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