Level 4 Copywriting (Copy)

Training Tale

Certificate of completion

Hard copy certificate - £18.99

Level 4 Copywriting (Copy)

Included in course price

By the end of this Level 4 Copywriting course, you can be confident that you will have a distinct advantage in practising professional copywriting and attracting satisfying assignments. While you will learn the fundamentals of writing, you will also know how to create "eye-catching" headlines and "attention-grabbing" advertisements. Along with this, you will be taught how to constantly improve your writing style and how to adapt your material based on the expectations of your client or company.

Curriculum of-

*** Level 4 Copywriting ***

Module 1: Introduction to Copywriting

• What is Copywriting?
• Benefits
• Focusing on the Customer
• Has the Internet Changed Copywriting?

Module 2: Writing to Get Attention

• The Headline
• How Headlines Get Attention?
• The Four Functions of the Headline
• Eight Basic Headline Types
• The 4 U’S Formula for Writing Effective Headlines
• More Headline Tips
• A Technique for Producing Headlines

Module 3: Writing to Communicate

• 11 Tips for Writing Clear Copy
• A Few Tricks of the Trade
• A Copywriter’s Checklist

Module 4: Writing to Sell

• The Motivating Sequence
• The Unique Selling Proposition
• Know Your Customer
• The BFD Formula
• A Checklist of ‘Copy Motivators’
• Long Copy Vs Short Copy

Module 5: Getting Ready to Write

• Intensive Research Gives You the Edge
• How to Prepare for a Copywriting Assignment
• Using Interviews to Gather Facts
• Organizing Your Information
• The Writing Process
• Documenting Your Sources
• A Technique for Producing Profitable Advertising Ideas

Module 6: Writing Print Advertisements

• Types of Ads
• How to Write Good Advertisements
• Does Your Ad Need a Slogan?
• Manuscript Format for Ad Copy

Module 7: Writing Direct Mail

• A Personal Medium
• Sales Letter Mechanics
• 15 Ways to Start Sales Letter
• Should You Use an Envelope Teaser?
• How to Increase Response to Your Mailings?

Module 8: Writing Brochures, Catalogues, and Other Sales Materials

• 11 Tips on Writing Better Sales Brochures
• Catalogs
• Other Types of Sales Literature

Module 9: Writing Commercials and Multimedia Presentations

• Tips on Writing TV Spots
• Typing the Script
• How to Write Radio Commercials
• Non-Broadcast AV
• Writing for Powerpoint

Module 10: Writing for the Web

• What’s Working in Online Marketing Today?
• Common Online Copywriting Assignments
• Writing a Catalogue Website
• Writing a Long-copy Landing Page
• SEO Copywriting
• Writing a Blog

Module 11: Writing Email Marketing

• Tips for Writing Effective Email Marketing Campaigns
• Getting Past the ISPS and Spam Filters
• How to Get Into the Recipient’s Address Book or Whitelist
• Triggering Spam Filters
• Long VS. Short Email Copy
• Writing an Online Conversion Email Series
• Writing a Marketing E-zine

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Assessment Method

After completing each module of the Level 4 Copywriting Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks.

Certification

After completing the MCQ/Assignment assessment for this course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £18.99.

This Level 4 Copywriting course is designed for those who want to be professional copywriters and want to engage in media writing. It may also benefit proofreaders or those seeking a specific writing role.

Students who intend to enrol in this Level 4 Copywriting course must meet the following requirements:

• Good command of the English language
• Must be vivacious and self-driven
• Basic computer knowledge
• A minimum of 16 years of age is required

This Level 4 Copywriting course is ideal for professional writers who want to pursue a career in copywriting or a related field. This is likely to include the following roles and careers:

• Copywriter
• Content writer
• Copywriter Interns
• Freelance Writer
• Advertising Staff

Currently there are no Q&As for this course. Be the first to ask a question.