Level 3 Certificate in PPC Marketing

E-certificate and exam included| Online certified training | CPD & IAP Accredited | Unlimited 365 Days Access

Infinity Learning


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£16 inc VAT (was £149)
Offer ends 27 November 2020
Study method
Online, self-paced
14 hours
No formal qualification
12 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price

36 students purchased this course

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If you want to start using PPC Marketing, it’s important to learn from the best on how to do it right!

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

PPC campaigns provide success within three well-defined goal sets: Awareness; Conversion; and Engagement. Understanding what you and your business is looking to achieve with PPC is the first step to success. Our course looks at how PPC – which can include Search, display, video, app can help with your goals.

Our Level 3 Certificate in PPC Marketing course teaches you the fundamentals to help you transform yourself into an industry-ready paid marketing professional. Following our clear, structured learning path you can fast-track your career in this all-important area of internet marketing. Here, you will learn to master PPC to prepare you to manage paid marketing initiatives.

Infinity Learning provides high-quality courses, which are designed by professionals in the field. All courses come with accreditations and certifications from internationally recognised institutions. All courses are accessible 24/7, 365 days from enrolment so that students can learn at their own pace and convenience. Each course is headed by a tutor specifically assigned for its learners in case of any difficulties or questions. This course comprises of expertly crafted e-learning modules. The course comes with a certification, which you can use to elevate your CV so you can get better, high-paying jobs.

Why should you choose us?

  • No Hidden Fee
  • Free e-certificate (PDF)
  • Free Career Support Service
  • Free CV Writing and Interview Skills Pack available with this course.
  • Get 2 days (48 hours) of free access to one of our 140 course strong course libraries, we will issue access upon your request when you have purchased a course.
  • Nationally and internationally recognised Accredited qualification
  • Excellent quality video tutorials
  • Get Tutor support Monday-Friday
  • Get one year's access to the course
  • Get support by phone, live chat, and email
  • Join our friendly online learning platform
  • Our Course is fully compatible with PC’s, Mac’s, Laptop, Tablet, and Smartphone devices. So, you can access your course on Wi-Fi, 3G or 4G.
  • There is no time limit for completing this course, it can be studied in your own time at your own pace.
  • All tests are online and are taken either during or after the course, these are included in the price.


12 CPD hours / points
Accredited by The CPD Certification Service

Course media


This online training course is comprehensive and designed to cover the key topics listed under the curriculum.

Course Curriculum

Following key topics are covered in this course;

Module 01: Introduction

Module 02: Pay Per Click Mistakes

Module 03: Google Adwords

Module 04: Return On Investment

Module 05: Keywords Selection

Module 06: The Right Keywords

Module 07: Pay Per Click Advertising Approach

Module 08: Setting Up Google Adwords Account

Module 09: Optimization Of Account Performance

Module 10: Advertising Scope

Module 11: Next Step

Learning outcomes:

During the course of study, you will be able to learn about:

  • Introduction to PPC and its positives and negatives.
  • How to create relevant keywords.
  • Learn how to set up a Google AdWords account to improve your views
  • Understanding how Google’s Quality Score rating work.
  • Understanding the quality and relevance of your keywords, landing pages, and PPC campaigns.
  • How to manage PPC campaigns effectively.


Students will receive a certificate in “Certificate in PPC Marketing – Level 3” from Infinity Learning, upon the successful completion of the assignment.


Learners will take an online MCQ assessment at the end of the course. Results will be displayed immediately after you submit the completed exam, stating whether you have qualified. You will also receive the certification for the program along with your result if you have passed.

Who is this course for?

The course becomes particularly useful for those intending to work or presently in the digital marketing industry.


Learners for this course must be 16 years of age or above and should have a basic understanding of the English language, numeracy and ICT. Some familiarity with digital marketing will help but not mandatory.

Career path

With sufficient skill and practise, this course opens the doors to apply for numerous jobs and opportunities within the scope of the learning matter. The insights learned in the course will stand in good stead as you master the intricacies of digital marketing.

  • Internet Marketing Executive
  • Marketing Assistant
  • Marketing Associate
  • Advertising Coordinator
  • Executive Digital Marketing

Questions and answers

No questions or answers found containing ''.

Maple asked:

Im located in Newzealand. Can I do this course


Dear Maple Thank you very much for your query. Yes you cane enroll online any where any time. Regards, Student Support Team.

This was helpful. Thank you for your feedback.


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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