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Level 3 Advertising Account Executive Strategy (CPD Certified)
Online Training Academy

Level 3 | CPD Certified | Lifetime Access | No Hidden Fees | 10 CPD Points

Summary

Price
£19 inc VAT
Study method
Online, On Demand 
Duration
1.3 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • CPD Certificate - Free
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

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Overview

Step into the dynamic world of advertising and become a strategic account executive. This course equips you with the essential skills to manage client relationships, plan campaigns, and measure performance effectively. Learners will gain practical knowledge in advertising strategy, budgeting, analytics, and future industry trends, preparing them for a rewarding career in advertising.

In the UK, advertising account executives earn an average £14–£18 per hour, or approximately £28,000–£37,000 per year.

Course Curriculum

  • Module 1: Foundations of Advertising and Account Management
  • Module 2: Client Relationship Management and Communication
  • Module 3: Strategic Planning and Campaign Development
  • Module 4: Budgeting, Analytics, and Performance Measurement
  • Module 5: Future Trends and Career Development in Advertising

Key Features:

  • CPD Certified
  • 10 CPD Points
  • Free Digital Certificate from Provider
  • Developed by Specialist
  • Lifetime Access

Certificates

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

1
section
6
lectures
1h 17m
total

Course media

Description

This course provides a comprehensive journey through the advertising account executive role. Module 1 covers the foundations of advertising and account management, introducing key concepts and industry standards. Module 2 focuses on client relationship management and effective communication techniques. Module 3 dives into strategic planning and campaign development, guiding learners on creating successful advertising strategies. Module 4 examines budgeting, analytics, and performance measurement to evaluate campaign effectiveness. Finally, Module 5 explores future trends in advertising and strategies for career development, helping learners stay ahead in a competitive industry.

Learners will develop a strong understanding of advertising fundamentals and account management principles. They will gain practical skills in building and maintaining client relationships, including effective communication and negotiation. The course provides hands-on insights into strategic planning, campaign design, and implementation. Participants will also learn how to manage budgets, measure campaign performance using analytics, and optimize results. Additionally, learners will explore emerging trends in advertising, helping them adapt to evolving market demands and technologies. By the end of the course, participants will be confident in applying advertising strategies, making data-driven decisions, and advancing their careers as advertising account executives.

Learning Outcomes

  • Understand foundations of advertising and account management
  • Develop effective client relationship management strategies
  • Plan and execute advertising campaigns strategically
  • Manage budgets and measure campaign performance
  • Analyse advertising trends and future strategies
  • Advance career in advertising account executive roles

Who is this course for?

  • Aspiring advertising account executives seeking professional skills
  • Marketing professionals wanting strategic advertising knowledge
  • Graduates interested in advertising career development
  • Individuals managing client communications and campaign planning
  • Professionals aiming to improve advertising analytics expertise

Career path

  • Advertising Account Executive
  • Junior Account Manager
  • Media Planner
  • Marketing Coordinator
  • Campaign Strategist
  • Client Services Manager

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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