Leisure Management Diploma

Academy for Health & Fitness

CPD Accredited Certificate

Digital certificate - £10

Diploma in Leisure Management at QLS Level 4

Hard copy certificate - £99

Assessment

Included in course price

****Course Curriculum****

Here is the curriculum breakdown of this course:

Module 01: Introduction

In this module, we will cover the following topics:

• Origin of Leisure in History
• Leisure in the 21st Century
• Understanding the Leisure Sector
  
  
  • Tourism, Heritage and Leisure
  • The Environment, Countryside and Open Space
  • The Arts, Museums and Libraries
  • Sport, Physical Recreation and Physical Activity
• Management Functions in Leisure Sector
• Career Opportunities in Leisure Sector

Module 02: Managing and Maintaining a Leisure Facility

In this module, we will cover the following topics:

• Six-Stage Facility Life-Cycle
• Benchmarking
  
  
  • Steps of Benchmarking
• Customer Service: Expectations and Perceptions
  
  
  • Customer Evaluation Criteria
• Quality Management
• Facility Asset Management
  
  
  • Goals of Facility Asset Management
• Operations and Maintenance
• Sustainable Design

Module 03: Travel, Tourism and Leisure

In this module, we will cover the following topics:

• Characteristics of the Tourism Industry
  
  
  • Core Industry Sectors
  • Tourism Business
• Factors Affecting Travel and Tourism
  
  
  • Economy
  • Politics and Government Policies
  • Socio-Cultural Conflicts
  • Environment
  • Technology
• Tourism Destinations
  
  
  • Elements of Influence in Destination Selection
• The Economic Significance of Tourism

Module 04: Managing Hotel and Lodging

In this module, we will cover the following topics:

• Classifications of Hotel Properties
  
  
  • Hotels Classified by Price
  • Hotels Classified by Function
  • Hotels Classified by Location
  • Hotels Classified by Market Segment
• Major Functional Departments
  
  
  • The Front Office
  • Housekeeping
  • Security
  • Sales and Marketing
  • Accounting
  • Human Resources
  • Engineering
• The Economics of the Hotel Business
  
  
  • Dimensions of the Hotel Investment Decision
  • Hotel Cycles and Financial Performance

Module 05: Planning for Leisure Services

In this module, we will cover the following topics:

• Planning In Organisations
  
  
  • Some Planning Concepts
• Goal Setting
  
  
  • Characteristics of Well-Thought-Out Goals
  • Goal Congruence
  • Goals and Policies
• Planning in Operations
  
  
  • Strategic Issues
  • From Strategy to Tactics
• Individual Worker as Planner
  
  
  • Planning as a Personal Process
• Long-Range Planning Tools
  
  
  • Return on Investment
  • Cost-Benefit Analysis

Module 06: Leadership in Leisure Industry

In this module, we will cover the following topics:

• Characteristics of an Ideal Leader
• Deciding How to Lead
• Team Leading Goals and Skills
• Decision Making
  
  
  • The Decision-Making Process
• Coaching, Mentoring and Motivational Leadership
  
  
  • Motivational Leadership

Module 07: Human Resource Management in Leisure Industry

In this module, we will cover the following topics:

• Importance of HRM
  
  
  • Tourism and HRM
• Human Resource Development Strategy
• Training
  
  
  • Types and Levels of Training
  • Future Training Needs
• Rewards, Bonus, and Compensation
• Human Resource Information System

Module 08: Marketing of Leisure and Recreation

In this module, we will cover the following topics:

• Understanding the Marketing Process
  
  
  • Understanding the Marketplace and Customer Needs
  • Designing Customer Value-Driven Marketing Strategy
  • Preparing an Integrated Marketing Plan
  • Building Customer Relationships
  • Capturing Value from Customers

• Developing Marketing Opportunities and Strategies
  
  
  • Gaining Knowledge about the Marketing Environment
  • Managing Customer Information to Gain Customer Insights
  • Consumer Markets and Consumer Buying Behaviour
  • Organisational Buyer Behaviour

• Developing the Marketing Value-Driven Strategy and Mix
  
  
  • Designing and Managing Products and Brands
  • Internal Marketing
  • Pricing
  • Distribution Channels Delivering Customer Value
  • Engaging Customers and Communicating Customer Value and Advertising
  • Promoting Products

• Managing Leisure and Tourism Marketing
  
  
  • Marketing Tourism Destinations
  • Communicating with the Tourist Market
  • Organising and Managing Tourism Marketing

Module 09: Health, Safety and Welfare

In this module, we will cover the following topics:

• Health and Safety for Leisure Activities
• The Purpose of the Health and Safety Regulations
• The Basics of Health and Safety in an Organisation
• Health and Safety Law for Leisure Activities
• Health and Safety Law for Swimming Pools
• Health and Safety Law for Sports Club Organisers

Assessment Process

We offer an integrated assessment framework to make the process of evaluation and accreditation for learners easier. You have to complete the assignment questions given at the end of the course and score a minimum of 60% to pass each exam. Our expert trainers will assess your assignment and give you feedback after you submit the assignment.

You will be entitled to claim a certificate endorsed by the Quality Licence Scheme after you have completed all of the exams.

• Travel Agency Owner
• Airline customer service agent
• Tourist information centre assistant
• Care escort

The Leisure Management software does not require any prior knowledge; everyone may participate! This course is open to anyone who is interested in learning from anywhere in the world.

Every student must be over the age of 16 and have a passion for learning and literacy.

This 100% online course can be accessed from any internet-connected device, such as a computer, tablet, or smartphone. This course allows you to study at your own speed and grow a quality skillset.

• Travel agent (£18,000 to £27,000)
• Travel agency manager (£20,000 to £40,000)
• Tourist guide (£18,000 to £30,000)
• Tour manager (£16,000 to £30,000)

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