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KPIs for Small and Medium Enterprises
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There are many possible performance measures. This course will help you select the best for your business

Summary

Price
£15 inc VAT
Study method
Online, On Demand 
Course format
17 Videos (with subtitles and transcripts)
Duration
1.5 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free

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Overview

There are many possible performance measures available to business managers – literally hundreds – and it can be difficult to select ones that are going to work for the business.

This course is designed to help. In it I present performance measures that work for small and medium sized businesses. The emphasis is on KPIs that are easy to measure, easy to understand and which provide valuable information about the performance of the business.

There are 27 KPIs presented in this course split into four areas of the business:

  • customer focussed KPIs
  • Employee focussed KPIs
  • KPIs of operational performance
  • KPIs of financial performance

Certificates

Curriculum

This course contains

Format: 17 Videos (with subtitles and transcripts)

Duration: 1h and 32m

    • 1: Introduction and Agenda 03:32
    • 2: Concepts in Performance Management 03:51
    • 3: Presenting Performance Data 03:20
    • 4: Customer KPIs Introduction 02:28
    • 5: Customer KPIs Part 1 09:15
    • 6: Customer KPIs Part 2 08:17
    • 7: Customer KPIs - Exercise 01:41
    • 8: Employee KPIs 07:25
    • 9: Employee KPIs - Exercise 01:45
    • 10: Operational KPIs 13:02
    • 11: Operational KPIs - Exercise 01:39
    • 12: Financial KPIs 12:23
    • 13: Financial KPIs - Exercise 01:48
    • 14: Monitoring and Managing Performance 05:42
    • 15: Course Exercise 01:12
    • 16: Course Exercise - Suggested Answer 02:49
    • 17: Test Your Knowledge 11:18

Description

As a manager of a small or medium-sized business, this course will help you to:

  1. Understand which KPIs work best, and are simplest to implement, in a small or medium-sized business
  2. Build a simple framework of KPIs that will present information on the performance of the most important aspects of the business
  3. Establish a straightforward method of monitoring and reporting data that focuses attention on improvement
  4. Interpret the results of the measures, and take action accordingly, while identifying and filtering out false alarms
  5. Develop confidence in performance analysis and use it effectively in the management and improvement of the business

What Students will Learn

  • Why we measure performance
  • What makes a good measure?
  • Presenting performance data
  • Customer Focussed KPIs for SMEs
  • Employee KPIs for SMEs
  • Operational KPIS for SMEs
  • Financial KPIs for SMEs
  • Ten KPIs to get Started

There are examples, and exercises, throughout the course to aid your learning.

Who is this course for?

This course is aimed at managers, accountants and finance staff working in small and medium sized businesses.

Requirements

There are no pre-course requirements

Questions and answers

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FAQs

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2026. All rights reserved.