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Key Account Planning: Strategies for Effective Account Management
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Advanced Learning Materials | Certificate Accredited by CPD | Lifetime Access | 24/7 Expert Tutor Support

Summary

Price
£19 inc VAT
Study method
Online
Duration
5 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Digital certificate - £4.99
  • Hard copy certificate - £9.99
Assessment details
  • Key Account Planning: Strategies for Effective Account Management (included in price)
Additional info
  • Tutor is available to students

Overview

Elevate your account management skills with our Key Account Planning course. Gain a comprehensive understanding of key account management and learn effective strategies for building and maintaining strong customer relationships. Explore the elements of successful key account management, develop value propositions, and master the art of planning and executing account strategies. Enhance your career prospects and become a valuable asset to any organisation with our practical insights and proven techniques.

Learning Outcomes:

  • Understand the fundamentals of key account management and its purpose.
  • Identify and analyse key accounts within your organisation.
  • Learn strategies for building and delivering value to key accounts.
  • Develop comprehensive account plans for effective account management.
  • Strengthen relationships with key stakeholders and nurture key relationships.
  • Recognise the importance of record-keeping and internal aspects of key account management.
  • Create compelling value propositions to drive customer satisfaction and loyalty.

Certificates

Digital certificate

Digital certificate - £4.99

Hard copy certificate

Hard copy certificate - £9.99

Hardcopy Certificate for International Students: £14.99

For students outside of the United Kingdom, this option ensures delivery of a high-quality, professionally printed certificate to your international address for only £14.99.

Assessment details

Key Account Planning: Strategies for Effective Account Management

Included in course price

To simplify the evaluation and accreditation procedure for students, we offer an automated assessment system. You'll have immediate access to a custom-created MCQ test or assignment after completing this course. The results will be immediately evaluated, and the score will be shown for your assessment. Each test will have a passing mark of 60%.

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

In our Key Account Planning course, you will embark on a transformative journey to become a proficient key account manager. Through twelve modules, you will explore the foundations of key account management, its purpose, and the importance of understanding key accounts.

Discover the fundamental elements contributing to successful account management, from identifying and analysing key accounts to building strong relationships and delivering exceptional value. Understand what it takes to be an effective key account manager and develop the skills necessary to excel in this role.

Learn the art of creating strategic account plans, aligning your objectives with those of your key accounts, and implementing actions that drive growth and customer satisfaction. Discover the significance of business customer marketing and development and the value of maintaining accurate records and utilising internal resources effectively.

Upon completing this course, you will possess the knowledge and skills to excel in key account management, delivering exceptional results and propelling your career to new heights.

Certification

Upon completing the course, you can choose to receive a certificate named Key Account Management Course. Prices for certificates are as follows:

  • PDF Certificate: £4.99

Email delivery of printable/shareable PDF certificate.

  • UK Students: £9.99

Professionally printed certificate delivered in the UK.

  • International Students: £14.99

Professionally printed certificate delivered internationally.

Who is this course for?

This course is ideal for the following:

  • Sales professionals are responsible for managing key accounts.
  • Account managers are seeking to enhance their skills in key account management.
  • Business development executives involved in key client relationships.
  • Sales managers oversee key account teams.
  • Entrepreneurs and business owners aiming to strengthen their key customer relationships.

Career path

Upon completion of this course, you can pursue many career paths, such as:

  • Key Account Manager: £30,000 - £60,000 per annum
  • Business Development Manager: £35,000 - £70,000 per annum
  • Strategic Account Executive: £40,000 - £80,000 per annum
  • Client Relationship Manager: £30,000 - £60,000 per annum
  • Sales Director: £60,000 - £120,000 per annum
  • Business Relationship Manager: £40,000 - £80,000 per annum

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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