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Key Account Management Virtual
ATA (Asset Training Academy) LTD

Virtual Course with live elements, 3 months tutor follow up

Summary

Price
£354 inc VAT
Study method
Online + live classes
Duration
6 hours · Part-time
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

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Overview

Key Account Management - Overview

Do you want to improve your career? This Virtual ‘Key Account Management’ course is aimed to provide Account Managers with a range of skills, tools and techniques to enable them to understand and segment their clients and their business needs.

The Key Account Management course will help participants to focus on maximising the long-term profitability from the accounts they manage, and focus the appropriate resources on those which show the most promise. The Key account management course will show you how to strengthen poor relationships and build stronger ties that open up opportunities for cross and up-selling.

Providing templates on the key account management course participants will begin their planning and engagement strategies – knowing how to build mutually beneficial, and more profitable relationships.

Certificates

Description

Key Account Management - Course Description

This Key account management course covers the essential steps that need to be under-taken in order to plan and manage their Account relationships and determine which are key; knowledge that will build confidence when executing, and by the end of the Key account management course you will be able to:

  • Explain how their Accounts perceive their services and what they perceive as ‘value adding’
  • Understand how to segment their Account relationships into categories to focus efforts around Growth potential and Retention
  • Know how to differentiate their services and provide excellent Key Account management service
  • To identify where and when the potential to up-sell / cross-sell arises
  • How to build stronger ‘trust’ at both Personal and Account levels
  • Create a 6 month plan for their top 3 Accounts, with knowledge of how to apply the model on the other Accounts

Who is this course for?

Key Account Management Course- Suitability

This key account management course will benefit anyone who is responsible for the management and development of their business' Accounts. Whether you are the manager responsible for the Account Management, or for a larger Team - you will be able to quickly assimilate the knowledge and tools to apply when you return to the business.

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