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Key Account Management Training
Online Training Academy

CPD approved | Free Certificate from Reed | Lifetime Access | Instance Access | 10 CPD Points

Summary

Price
£19 inc VAT
Study method
Online, On Demand
Duration
3.4 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Digital certificate - Free
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students
5 students purchased this course

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Overview

Updated in October 2025

Special Offer: [ Get Free Lifetime 50% Off with Coupon Code For Next Order ]

Key Account Management Training Course is indispensable in today's business landscape, where fostering enduring client relationships is paramount. Through this course, individuals grasp the intricacies of nurturing key accounts, mastering techniques to deliver exceptional value while ensuring client satisfaction.

Understanding the nuances of Key Account Management (KAM) enables professionals to strategize effectively, navigate complexities, and ultimately drive business growth. In the modern world, where competition is fierce and customer expectations are ever-evolving, proficiency in KAM is not just advantageous but essential. Acquiring this skill significantly enhances one's employability in the UK job market, with salaries ranging from £30,000 to £60,000 annually depending on experience and industry.

The demand for Key Account Management expertise is on the rise, with a noticeable increase of 15% in job opportunities across various sectors. Embracing this Key Account Management course empowers individuals to thrive in the dynamic realm of account management, equipping them with the prowess to foster lasting client relationships and drive organizational success.

Key Features:

  • CPD Certified Key Account Management Course
  • Free Certificate from Reed
  • Developed by Specialist
  • Lifetime Access

Certificates

Digital certificate

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

3
sections
14
lectures
3h 23m
total

Course media

Description

Course Curriculum:

Section 1: Foundations of Key Account Management

  • Introduction to Key Account Management Principles
  • Defining the Purpose of Key Account Management
  • Gaining Insight into Key Accounts
  • Core Elements of Effective Key Account Management

Section 2: Operational and Strategic Excellence in Key Account Management

  • The Role of Record Keeping in Key Account Success
  • Managing Internal Dynamics in Key Account Management
  • Crafting a Strong Value Proposition for Key Accounts

Section 3: Building and Sustaining Key Account Relationships

  • Traits of an Effective Key Account Manager
  • Creating and Delivering Value for Key Clients
  • Strategic Key Account Planning
  • Business Development and Customer-Focused Marketing
  • Nurturing and Strengthening Key Relationships

Learning Outcomes:

  • Analyze key account objectives and strategies for effective implementation.
  • Identify factors contributing to successful key account management relationships.
  • Develop comprehensive key account plans to maximize business opportunities.
  • Apply business customer marketing techniques to enhance key account development.
  • Cultivate strong internal relationships to support key account management initiatives.
  • Utilize effective record-keeping practices to monitor and evaluate key account performance.

Who is this course for?

This Key Account Management Training course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Key Account Management Training. Moreover, this course is ideal for:

  • Sales professionals seeking advanced client management skills.
  • Marketing managers aiming to strengthen customer relationships.
  • Business development executives focusing on key account growth strategies.
  • Account managers transitioning to key account management roles.
  • Entrepreneurs looking to enhance their business customer management expertise.

Requirements

There are no requirements needed to enrol into this Key Account Management Training course. We welcome individuals from all backgrounds and levels of experience to enrol into this Key Account Management Training course.

Career path

After finishing this Key Account Management Training course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Key Account Management Training are:

  • Key Account Manager - £30K to 50K/year.
  • Business Development Executive - £25K to 35K/year.
  • Sales Manager - £35K to 60K/year.
  • Account Director - £40K to 70K/year.
  • Marketing Manager - £30K to 50K/year.

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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