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Key Account Management: Nurturing Customer Success

CPD Accredited | Interactive Learning Materials | PDF Certificate Included | Tutor Support


Cambridge Open Academy

Summary

Price
Save 22%
£14 inc VAT (was £18)
Offer ends 25 January 2025
Study method
Online
Duration
5 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
10 CPD hours / points
Certificates
  • Certificate of Completion (PDF) - Free
  • Certificate of Completion (Hard Copy) - £9.99
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Overview

Imagine you're a key account manager responsible for managing the relationship with a major client. Through the Key Account Management Course, you'll gain a comprehensive understanding of the principles and strategies involved in effectively managing key accounts.

The Key Account Management: Nurturing Customer Success course equips you with the skills to effectively manage and grow key accounts, which are crucial for business success. In the UK, studies show that key accounts contribute to over 70% of revenue for many businesses, making strong customer relationship management essential. This course focuses on strategies to nurture these relationships, ensuring long-term customer success and increased profitability.

Learning outcomes:

  • Gain a strong foundation in key account management principles and practices.
  • Understand the purpose and importance of key account management in driving business growth.
  • Develop the skills to identify and analyse key accounts and their unique needs.
  • Learn how to build and nurture relationships with key accounts to maximize customer satisfaction and retention.
  • Acquire strategies for developing value propositions and delivering exceptional value to key accounts.
  • Master key account planning techniques and develop effective strategies for business customer marketing and development.
  • Learn the importance of record-keeping and internal aspects of key account management for efficient operations.

Key Features & Benefits:

  • Learn from experts in the field
  • Gain a comprehensive understanding of Key Account Management
  • Cost-effective Learning
  • Career advancement opportunities
  • Find the proper personal balance

How it works:

  • The course is delivered online, so you can access it from anywhere.
  • It is self-paced, so you can work through it at your own pace.
  • Lifetime access makes your learning period more flexible.
  • There are quizzes and assignments to test your knowledge.

Certificates

Certificate of Completion (PDF)

Digital certificate - Included

Certificate of Completion (Hard Copy)

Hard copy certificate - £9.99

Note: Delivery of hardcopy certificate is free within the United Kingdom. However, to obtain a hardcopy certificate, international students have to pay £19.99 for the shipment to their designated address.

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

In today's competitive business landscape, maintaining strong relationships with key accounts is crucial for sustainable growth. Key Account Management: Nurturing Customer Success Course provides a comprehensive understanding of the fundamental principles and strategies involved in effective account management. Through a series of modules, you'll dive into topics such as understanding key accounts, building value, key account planning, and developing key relationships.

Key Account Management: Nurturing Customer Success course provides a deep dive into key account management by teaching you how to identify, manage, and grow your most valuable customers. You'll learn how to develop tailored strategies that address the specific needs of your key accounts, driving customer satisfaction and loyalty. The course also covers tools and techniques for nurturing customer success, which is vital for maintaining strong and profitable client relationships. By the end of this course, you'll be equipped with the knowledge to turn key accounts into long-term partners.

Key Account Management: Nurturing Customer Success course offers a theoretical exploration of key account management, equipping you with the knowledge and insights to navigate the complexities of managing valuable client relationships. You'll learn how to identify key accounts, analyse their needs, and develop tailored strategies to meet their expectations. Additionally, you'll discover the importance of delivering exceptional value to key accounts, as well as the significance of record-keeping and internal aspects of account management for organizational success.

Join the Key Account Management Course today and gain the expertise to excel in your role as a key account manager, enhancing customer satisfaction, driving business growth, and achieving long-term success.

Our Specialised Delivery Method:

  • Learn by Doing: Interactive activities keep you engaged.
  • Go Mobile: Works on any device, no downloads needed.
  • Easy to Use: Simple design for all learners.
  • Track Progress: Stay motivated with clear progress tracking.
  • Visually Appealing: Enjoyable learning experience.

Who is this course for?

Key Account Management: Nurturing Customer Success course is designed for sales professionals, account managers, and business leaders who are responsible for managing key accounts and driving customer success. It's also ideal for anyone looking to enhance their skills in customer relationship management and build a career in key account management. If you want to ensure that your key clients receive the attention and service they need to thrive, this course is perfect for you.

Key Account Management: Nurturing Customer Success Course is also beneficial for:

  • Professionals involved in key account management or customer relationship management roles.
  • Sales and business development executives aiming to strengthen their account management skills.
  • Marketing professionals seeking to enhance their understanding of key account management.
  • Entrepreneurs and business owners aiming to establish and maintain profitable key account relationships.

Requirements

Enrolling in key account management course is quite simple!

  • No prior knowledge needed
  • Compatible with any internet-enabled device, including computers, tablets, and smartphones.
  • Consistent learning experience
  • Accessible anywhere, anytime
  • No limitations on access
  • Use Wi-Fi or mobile data

Career path

Jobs you can explore after completing this course:

  • Key Account Manager: £30,000 - £70,000 per annum
  • Account Director: £45,000 - £90,000 per annum
  • Business Development Manager: £35,000 - £70,000 per annum
  • Sales Manager: £35,000 - £75,000 per annum
  • Relationship Manager: £30,000 - £60,000 per annum
  • Customer Success Manager: £30,000 - £60,000 per annum

Questions and answers

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FAQs

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2025. All rights reserved.