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Key Account Management: Nurturing Customer Success
Cambridge Open Academy

CPD Accredited | Interactive Learning Materials | PDF Certificate Included | Tutor Support

Summary

Price
£19 inc VAT
Study method
Online
Duration
5 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Certificate of Completion (PDF) - Free
  • Certificate of Completion (Hard Copy) - £9.99
Assessment details
  • Mock Exam & Final Exam (included in price)
Additional info
  • Tutor is available to students
4 students purchased this course

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Overview

Imagine you're a key account manager responsible for managing the relationship with a major client. Through the Key Account Management Course, you'll gain a comprehensive understanding of the principles and strategies involved in effectively managing key accounts.

The Key Account Management: Nurturing Customer Success course equips you with the skills to effectively manage and grow key accounts, which are crucial for business success. In the UK, studies show that key accounts contribute to over 70% of revenue for many businesses, making strong customer relationship management essential. This course focuses on strategies to nurture these relationships, ensuring long-term customer success and increased profitability.

Learning outcomes:

  • Gain a strong foundation in key account management principles and practices.
  • Understand the purpose and importance of key account management in driving business growth.
  • Develop the skills to identify and analyse key accounts and their unique needs.
  • Learn how to build and nurture relationships with key accounts to maximize customer satisfaction and retention.
  • Acquire strategies for developing value propositions and delivering exceptional value to key accounts.
  • Master key account planning techniques and develop effective strategies for business customer marketing and development.
  • Learn the importance of record-keeping and internal aspects of key account management for efficient operations.

Key Features & Benefits:

  • Learn from experts in the field
  • Gain a comprehensive understanding of Key Account Management
  • Cost-effective Learning
  • Career advancement opportunities
  • Find the proper personal balance

How it works:

  • The course is delivered online, so you can access it from anywhere.
  • It is self-paced, so you can work through it at your own pace.
  • Lifetime access makes your learning period more flexible.
  • There are quizzes and assignments to test your knowledge.

Certificates

Certificate of Completion (PDF)

Digital certificate - Included

Certificate of Completion (Hard Copy)

Hard copy certificate - £9.99

Note: Delivery of hardcopy certificate is free within the United Kingdom. However, to obtain a hardcopy certificate, international students have to pay £19.99 for the shipment to their designated address.

Assessment details

Mock Exam & Final Exam

Included in course price

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

The Key Account Management Course offers a comprehensive understanding of key account management principles and strategies. It covers topics like understanding key accounts, building value, key account planning, and developing key relationships. The course teaches how to identify, manage, and grow valuable customers, develop tailored strategies, and nurture customer success.

By the end of the course, participants will be equipped to turn key accounts into long-term partners, enhancing customer satisfaction, driving business growth, and achieving long-term success.

Our Specialised Delivery Method:

  • Learn by Doing: Interactive activities keep you engaged.
  • Go Mobile: Works on any device, no downloads needed.
  • Easy to Use: Simple design for all learners.
  • Track Progress: Stay motivated with clear progress tracking.
  • Visually Appealing: Enjoyable learning experience.

Who is this course for?

The Key Account Management: Nurturing Customer Success course is ideal for sales professionals, account managers, and business leaders to enhance their skills in customer relationship management and build a career in key account management.

Key Account Management Course is also beneficial for:

  • Professionals involved in key account management or customer relationship management roles.
  • Sales and business development executives aiming to strengthen their account management skills.
  • Marketing professionals seeking to enhance their understanding of key account management.
  • Entrepreneurs and business owners aiming to establish and maintain profitable key account relationships.

Requirements

Enrolling in key account management course is quite simple!

  • No prior knowledge needed
  • Compatible with any internet-enabled device, including computers, tablets, and smartphones.
  • Consistent learning experience
  • Accessible anywhere, anytime
  • No limitations on access
  • Use Wi-Fi or mobile data

Career path

Jobs you can explore after completing this course:

  • Key Account Manager – £30,000 to £50,000 per year

  • Client Relationship Manager – £28,000 to £45,000 per year

  • Business Development Manager – £32,000 to £55,000 per year

  • Customer Success Manager – £30,000 to £50,000 per year

  • Sales Strategist – £35,000 to £60,000 per year

  • Account Director – £50,000 to £80,000 per year

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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