Key Account Management: Establishing Profitable Customer Relationships
- Tutor is available to students
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Building quality key account strategies is the heart of successful business marketing programs. The role of the sales force in establishing and nurturing these relationships is vital. The sales environment is rapidly changing. Long selling cycles, complex propositions, and high value sales make new methods necessary. This seminar provides the latest thinking in key account and customer relationship strategy for companies who want to differentiate their product and service by value-added elements tailored to customized solutions for key customers.
Who is this course for?
- The seminar is especially designed for key account and sales force managers in charge of developing and targeting customer relationship programs
- For any manager determining the criteria for developing a key/strategic account program, and which customers should be included in that program.
- All decision-makers involved in supporting key/strategic account and customer relationship management programs can benefit from attending this seminar.
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.