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Key Account Management: Driving Growth and Retention

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£15 inc VAT
Study method
Online, self-paced
5 hours
Access to content
Lifetime access
No formal qualification
10 CPD hours / points
  • Certificate of completion - Digital certificate - Free
  • Certificate of completion - Hard copy certificate - £9.99
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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In the wake of the Industrial Revolution, businesses realised the importance of maintaining key relationships to ensure sustainable growth. In this modern era, Key Account Management has become an indispensable tool for businesses to retain and grow their most valuable customers. This course offers an opportunity to master the art of Key Account Management, allowing you to drive growth and strengthen customer retention. From understanding key accounts to delivering value propositions, you will acquire comprehensive knowledge and crucial skills. The course provides an integrated and immersive learning experience in Key Account Management. By embarking on this learning journey, you're taking a crucial step towards transforming your career and helping your organisation achieve its strategic goals. Unleash your potential in the exciting realm of Key Account Management today.

Learning Outcomes:

  • Comprehend the principles and objectives of Key Account Management.
  • Identify and nurture the elements necessary for effective Key Account Management.
  • Develop and execute strategic Key Account plans, delivering value to key clients.
  • Understand the importance of record keeping in maintaining and enhancing key relationships.
  • Understand the internal aspects of Key Account Management and how to construct compelling value propositions.


10 CPD hours / points
Accredited by CPD Quality Standards

Course media


This course provides a thorough understanding of Key Account Management, beginning with an introduction to its principles and purposes. As learners progress, they will explore what makes an effective Key Account Manager, focusing on building and delivering value to key accounts. The course underscores the importance of strategic planning in business customer marketing and development.

Developing key relationships forms an essential part of the curriculum, highlighting the crucial role of record-keeping in managing these relationships. Participants will gain insight into the internal aspects of Key Account Management, which is vital in maintaining an effective operation. The course concludes by discussing the importance of a compelling value proposition, a powerful tool to engage key accounts and drive business growth.

The Key Account Management: Driving Growth and Retention course structure ensures that each module interlinks seamlessly with the next, providing an integrated and immersive learning experience. It is designed for those who aspire to manage key accounts effectively, foster lasting business relationships, and contribute to business growth.

Who is this course for?

This Key Account Management: Driving Growth and Retention course is ideal for sales and account executives, business development managers, and marketing experts who wish to deepen their understanding of Key Account Management. It is also suitable for entrepreneurs and small business owners who need to manage key client relationships effectively. Additionally, individuals aspiring to progress into Key Account Management roles will find this course beneficial in gaining a comprehensive understanding of the subject.

Career path

  • Key Account Manager - £35K to 55K/year
  • Business Development Manager - £30K to 50K/year
  • Sales Executive - £20K to 35K/year
  • Customer Relationship Manager - £30K to 60K/year
  • Marketing Manager - £30K to 55K/year

Questions and answers

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Certificate of completion - Digital certificate

Digital certificate - Included

Certificate of completion - Hard copy certificate

Hard copy certificate - £9.99

Inside the UK student have to pay an additional delivery fee of £10, whereas International students are required to pay an additional fee of £19.99 to receive a hard copy of the certificate delivered to their address.


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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.