Key Account Management and CRM - CPD Accredited Training

**2 in 1 Key Account Management and CRM - CPD Approved Training bundle**

Did you know that effective Key Account Management (KAM) can significantly impact a company's bottom line? Unlock the secrets of strategic customer relationship management with our CPD Approved Training course.

Dive into modules designed to illuminate every facet of KAM, from understanding key accounts and crafting value propositions to honing internal aspects and developing key relationships. Elevate your business acumen by delving into the purpose and elements of KAM, exploring the nuances of being a successful Key Account Manager, and mastering the art of record-keeping for sustained success.

Learning Outcomes:

• Develop a comprehensive understanding of the fundamentals and purpose of Key Account Management.
• Hone the skills to identify and nurture key accounts, fostering enduring and profitable relationships.
• Craft compelling value propositions and strategic plans for effective Key Account Planning.
• Gain insights into the internal dynamics of KAM, optimising business customer marketing and development.
• Acquire proficiency in record-keeping techniques vital for successful Key Account Management.
• Strengthen your ability to build and deliver sustained value, positioning yourself as a proficient Key Account Manager.

This Key Account Management and CRM - CPD Approved Training Bundle Consists of the Following Courses:

• » Course 1: Key Account Management Course
• » Course 2: Customer Relationship Management (CRM)

Certificate of Completion (PDF)

Digital certificate - Included

Certificate of Completion (Hard Copy)

Hard copy certificate - £9.99

CRM plays a crucial role in key account management, unlocking strategic potential. This course covers 12 modules, focusing on relationship-building, internal aspects of KAM, and strategic planning for key accounts, enhancing proficiency and career advancement in strategic account management.

Course Curriculum:

• Module 01: Introduction to Key Account Management
• Module 02: Purpose of Key Account Management
• Module 03: Understanding Key Accounts
• Module 04: Elements of Key Account Management
• Module 05: What Makes a Good Key Account Manager
• Module 06: Building and Delivering Value to Key Accounts
• Module 07: Key Account Planning
• Module 08: Business Customer Marketing and Development
• Module 09: Developing Key Relationships
• Module 10: The Importance of Record Keeping for Key Account Management
• Module 11: Internal KAM Aspects
• Module 12: The Value Proposition

Enrol now to embark on a journey towards mastering Key Account Management and enhancing your strategic business acumen.

• Professionals aspiring to excel in strategic account management.
• Business executives keen on optimising customer relationships.
• Marketing professionals seeking to enhance business customer marketing strategies.
• Individuals aiming to advance their careers in Key Account Management.

• No prior knowledge needed
• Compatible with any internet-enabled device, including computers, tablets, and smartphones.
• Consistent learning experience
• Accessible anywhere, anytime
• No limitations on access
• Use Wi-Fi or mobile data

After finishing the course, you can advance your profession. Look into jobs like:

• Key Account Manager: £30,000 - £70,000 per year
• Customer Relationship Manager: £25,000 - £55,000 per year
• Sales Manager: £35,000 - £80,000 per year
• Business Development Manager: £30,000 - £70,000 per year
• Marketing Manager: £30,000 - £70,000 per year
• CRM Analyst: £25,000 - £50,000 per year

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