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Key Account Management and CRM - CPD Accredited Training cover image

Key Account Management and CRM - CPD Accredited Training
Cambridge Open Academy

Big Sale Event | CPD Accredited | Interactive Learning Materials | Gift: PDF Certificate + 1 Free Course | Tutor Support

Summary

Price
£25 inc VAT
Study method
Online
Duration
8 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
20 CPD hours / points
CPD What's this?
Certificates
  • Certificate of Completion (PDF) - Free
  • Certificate of Completion (Hard Copy) - £9.99
Assessment details
  • Mock Exam & Final Exam (included in price)
Additional info
  • Tutor is available to students

Overview

**2 in 1 Key Account Management and CRM - CPD Approved Training bundle**

Did you know that effective Key Account Management (KAM) can significantly impact a company's bottom line? Unlock the secrets of strategic customer relationship management with our CPD Approved Training course.

Dive into modules designed to illuminate every facet of KAM, from understanding key accounts and crafting value propositions to honing internal aspects and developing key relationships. Elevate your business acumen by delving into the purpose and elements of KAM, exploring the nuances of being a successful Key Account Manager, and mastering the art of record-keeping for sustained success.

Learning Outcomes:

  • Develop a comprehensive understanding of the fundamentals and purpose of Key Account Management.
  • Hone the skills to identify and nurture key accounts, fostering enduring and profitable relationships.
  • Craft compelling value propositions and strategic plans for effective Key Account Planning.
  • Gain insights into the internal dynamics of KAM, optimising business customer marketing and development.
  • Acquire proficiency in record-keeping techniques vital for successful Key Account Management.
  • Strengthen your ability to build and deliver sustained value, positioning yourself as a proficient Key Account Manager.

This Key Account Management and CRM - CPD Approved Training Bundle Consists of the Following Courses:

  • » Course 1: Key Account Management Course
  • » Course 2: Customer Relationship Management (CRM)

Overview:

Key Features & Benefits:

  • Learn from experts in the field
  • Gain a comprehensive understanding of Key Account Management and CRM
  • Cost-effective Learning
  • Career advancement opportunities
  • Find the proper personal balance
  • Dedicated Tutor Support Included

How it works:

  • Learn at Your Pace: Study when and where it suits you.
  • Test Your Skills: Practice with mock exams and ace the final exam.
  • Earn Your Certificate: Receive a CPD-accredited certificate to showcase your skills.
  • Launch Your Career: Step confidently into retail roles or advance to the next level.

Certificates

Certificate of Completion (PDF)

Digital certificate - Included

Certificate of Completion (Hard Copy)

Hard copy certificate - £9.99

Note: Delivery of hardcopy certificate is free within the United Kingdom. However, to obtain a hardcopy certificate, international students have to pay £19.99 for the shipment to their designated address.

Assessment details

Mock Exam & Final Exam

Included in course price

CPD

20 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

CRM plays a crucial role in key account management, unlocking strategic potential. This course covers 12 modules, focusing on relationship-building, internal aspects of KAM, and strategic planning for key accounts, enhancing proficiency and career advancement in strategic account management.

Course Curriculum:

  • Module 01: Introduction to Key Account Management
  • Module 02: Purpose of Key Account Management
  • Module 03: Understanding Key Accounts
  • Module 04: Elements of Key Account Management
  • Module 05: What Makes a Good Key Account Manager
  • Module 06: Building and Delivering Value to Key Accounts
  • Module 07: Key Account Planning
  • Module 08: Business Customer Marketing and Development
  • Module 09: Developing Key Relationships
  • Module 10: The Importance of Record Keeping for Key Account Management
  • Module 11: Internal KAM Aspects
  • Module 12: The Value Proposition

Our Specialised Delivery Method:

  • Learn by Doing: Interactive activities keep you engaged.
  • Go Mobile: Works on any device, no downloads needed.
  • Easy to Use: Simple design for all learners.
  • Track Progress: Stay motivated with clear progress tracking.
  • Visually Appealing: Enjoyable learning experience.

Enrol now to embark on a journey towards mastering Key Account Management and enhancing your strategic business acumen.

Who is this course for?

  • Professionals aspiring to excel in strategic account management.
  • Business executives keen on optimising customer relationships.
  • Marketing professionals seeking to enhance business customer marketing strategies.
  • Individuals aiming to advance their careers in Key Account Management.

Requirements

  • No prior knowledge needed
  • Compatible with any internet-enabled device, including computers, tablets, and smartphones.
  • Consistent learning experience
  • Accessible anywhere, anytime
  • No limitations on access
  • Use Wi-Fi or mobile data

Career path

After finishing the course, you can advance your profession. Look into jobs like:

  • Account Manager – £25,000 to £45,000
  • Key Account Manager – £35,000 to £60,000
  • Sales Executive – £22,000 to £38,000
  • Business Development Manager – £30,000 to £55,000
  • Client Relationship Manager – £28,000 to £50,000
  • CRM Analyst / Specialist – £27,000 to £48,000

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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