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Is the Customer Always Right Certification

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Summary

Price
£25 inc VAT
Study method
Online
Duration
3 hours · Self-paced
Qualification
No formal qualification
CPD
3 CPD hours / points
Additional info
  • Tutor is available to students

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Overview

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CPD

3 CPD hours / points
Accredited by The CPD Certification Service

Description

Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.

The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.
The course topics cover:

Why customers are invaluable to the growth and development of your business and how to treat your customers well
The benefits of treating your customers with attention and respect and how it helps
Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
How to weigh the pros and cons of the situation and include important considerations
How blindly favouring the consumer can lower the morale of your employees
Useful strategies and tips that you can use when you find that a consumer is not right
How to determine if you can resolve the situation or if you should let the consumer go

Benefits of studying the course include:

You will be able to evaluate a situation by gathering details
You become aware of the importance of customers and why you should offer reliable customer service
You are better placed to back up employees when a consumer is abusive or abrasive
You learn how to differentiate between solid customers who are worth retaining and others that you can let go
You learn how to manage difficult consumers and regulate your body language in stressful situations

Who is this course for?

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Requirements

The course does not require any pre-knowledge to pursue the course. And it is compatible with any kind of device. You will get the same experience in learning whether you are using Windows, Mac, a smartphone or tablet. You can access the course materials with any kind of connection, from anywhere, without any limitation!

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FAQs

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2025. All rights reserved.