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The Investment Banking: Advanced Venture Capital Fundraising for Startups is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn.
We know that you are busy and that time is precious, so we have designed the Investment Banking: Advanced Venture Capital Fundraising for Startups to be completed at your own pace, whether that’s part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.
Section 01: Welcome to the Course!
- Welcome to this Course on Capital Raising for Entrepreneurs
Section 02: Let’s Get Started Right Away
- What types of investors are out there?
- What is the difference between Venture Capital and Private Equity?
- What stage is your business at?
- How Much Money Should You Raise?
- What is the Difference between a Pre Money and Post Money Valuation
Section 03: An introduction to Startups
- Startup Essentials - Markets
- Startup Essentials - Profits
- Startup Essentials - Business Plan
- Startup Essentials - Capital
- Startup Essentials - Value
- Startup Essentials - Investors
- Section Text Summary PDF for Download
Section 04: Do You Really Understand Venture Capitalists?
- Do You Really Understand Venture Capitalists?
- Do You Match Their Criteria?
- Four Key Questions to Ask?
- Understanding the Investment Process
Section 05: How to Understand If You Are Talking to the Right Investor
- Introduction: Understanding Your VCs; A Case Study
- What Type Of Investor Are You Talking To?
- A Detailed Breakdown of Different Types of Private Equity Funds
- What is their Ideal Investment Size?
- What Stage Do They Invest At?
- Stage of Business Financing from a VC Perspective
- How Can You Define Venture Capitalists' Sector Interest?
- What Part Does Geography Play?
- What is meant by Style and Structure?
- What is meant by Key Investment Criteria?
- Section Summary: Do You Understand VCs?
Section 06: Looking at Things from the VC Point of View
- What Factors are important to VCs?
- Considering Valuation from the VC Perspective
- How do Investors value a Startup?
- How do Investors Value a Series an Investment?
- How do VCs look at your Market?
- What do VCs think about your Product or Service?
- How Do VCs Evaluate You and your Management Team?
- Why is Exit Strategy important to VCs?
- Why are Barriers to Entry important?
- How do VCs consider your Competition?
- What Financial Information is important to VCs?
- What is the typical VC Decision Making Process?
- Seed Stage VC's Decision Tree
- Project: Evaluate Your Own Startup
Section 07: Know What Questions To Ask Venture Capital Investors
- 36 Questions to Ask a VC Overview
- 36 Questions to Ask a VC Part 1 - Fund Profile
- 36 Questions to Ask a VC Part 2 - Investment Style
- 36 Questions to Ask a VC Part 3 - Deal Flow
- 36 Questions to Ask a VC Part 4 - Process
- 36 Questions to Ask a VC Part 5 - Structure
- 36 Questions to Ask a VC Part 6 - Value Added
- Key Questions That You Can Expect a VC to Ask You
Section 08: How to Email Venture Capital and Angel Investors
- How to Write an Introductory Email to an Investor
- The Power of Forwardable Emails
- How NOT to email investors
- How to Find an Investors Email Address (if you don't have it)
Section 09: What You Need to Know to Present Your Business to Investors
- How to Deliver a 60 Second Pitch
- The Sixteen Magic Words Investors Want to Hear from You
- How to Write a One Pager for a VC
- Top Tips on Preparing to Pitch Investors
- How to prepare a Pitch Deck for an Investor
- How to Prepare a Business Plan and Executive Summary
- How to Prepare a Financing Strategy
- Key Elements of the Financial Plan
Section 10: Startup Fundraising and Pitching
- Startup Fundraising - Getting Started
- 19 Reasons VCs May Say No
- Communicating Your Vision
- The Business Plan; Overview and Communication
- Business Plan Core Contents
- The Financial Plan
- Pitching Your Business
- The Pitching Process and Investor Returns
- Post Mortems
- What are Investors looking for?
Section 11: How to Deliver Winning Presentation to Investors
- What do Investors Want?
- Outline Presentation Checklist
- What is TAM, SAM and SOM and why are they important?
- AIDA - Why Pitching VCs Is Like Buying a Car!
- Selling Your Pitch
- Pitching to Win!
- How to Run the Meeting
- Outline Management Presentation
- Defending Your Plan
- ACTIVITY: Create Your Own Presentation
Section 12: Managing the Fundraising Process
- How do Venture Capitalists Source Deals?
- How to find Angel Investors
- How to Find Venture Capital Investors
- BONUS: How to Find a Venture Capital Investor for Your Tech Company
- What Happens Next? The Investment Process
- How to Manage the Investment Process
Section 13: Venture Capital Term Sheets
- What is a Term Sheet Part 1
- What is a Term Sheet Part 2
- Key Concepts in Term Sheets
- What is a Term Sheet Trying to Achieve?
- 26 Key Components in VC Term Sheets 1 -5
- 26 Key Components in VC Term Sheets 6 - 10
- 26 Key Components in VC Term Sheets 11 - 15
- 26 Key Components in VC Term Sheets 16 - 20
- 26 Key Components in VC Term Sheets 21 - 26
- Negotiating Term Sheets: Entrepreneurs Perspective
- Negotiating Term Sheets: VC Perspective
- Negotiating Term Sheets: Mutual Issues of Concern
- US Style VC Term Sheet Example
Section 14: Equity Crowdfunding for Entrepreneurs
- What is Crowdfunding?
- The Advantages of Equity Crowdfunding for the Investor
- The Disadvantages of Crowdfunding for the Investor
Section 15: How to Evaluate a Crowdfunding Opportunity?
- Introduction to How to Evaluate a Crowdfunding Opportunity
- The Key Data You Need To Know For Any Opportunity
- Let’s take a look now at Management Skills
- Management Experience is important as well...
- You must take a look at the Management's Commitment!
- Product Market
- So, how unique is this product?
- What is the Competition like?
- Does the Product have (all important) traction?
- How profitable is the product and therefore the investment?
- Let’s take a look at the most critical factor, Cash Flow!
- Finally, let’s see what this all means for your Investment Returns
- Discover how you can turn this information into a Methodology!
- Let’s Summarise this Section with the 10 Most Important Factors
- Lecture Notes PDF Downloadable Resource
Section 16: Introduction with Andrew Monk, CEO iolight about his Crowdfunding Experience
- Why did you go for Equity Crowdfunding?
- What did you do early on to ensure success?
- How did you go about lining up your 25%
- Did you set about trying to collect email addresses?
- Let’s have the Investor Conversation
- Are there any mistakes looking back you may have made?
- So what is it like by the end of week three?
- How does Crowdcube get the money to you?
- Are there any other tools you used that you can recommend?
- Bonus: Discussion about Campaign Videos
- Bonus: Detailed Notes on this Section to Download - PDF Attached
Section 17: Summary and Wrap Up
- Course Summary and Wrap Up
Complete your course by sitting for an MCQ assessment. To pass the test, you need to achieve 60% or higher in the final assessment. After passing, you will be able to get the UK and internationally recognised certificate to share your achievement with potential employers or to include it in your CV. The PDF certificate is totally free, or you can get a physical version of your certificate for £12 (Shipping cost inside the UK is free, and outside the UK is £9.99).
Who is this course for?
- This course is for students/professionals who would love to hone skills and knowledge in their chosen area of study.
- This course is aimed at newbies looking to get started to learn in their chosen field as quickly and effectively as possible.
- Eagerness to learn.
- No formal knowledge is required
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