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Introduction to Search Engine Optimisation (SEO)

Fully updated every 6 months | 12 months access included | Fully supported

Concise Training

Summary

Price
£118.80 inc VAT
Or £39.60/mo. for 3 months...
Study method
Online
Course format What's this?
Reading material - slides
Duration
6 hours · Self-paced
Access to content
12 months
Qualification
No formal qualification
CPD
6 CPD hours / points
CPD What's this?
Certificates
  • Certificate of completion - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

The Introduction to Search Engine Optimisation (SEO) Online Course will help you to identify relevant keywords and structure your website and content to present these in the best way.

You will learn about search engine optimisation techniques that you can implement yourself or use to talk to your website designer in their language to ensure that your website is built or maintained using relevant structure and keywords.

Support from Concise Training is available via our online forum, email and Skype.

CPD

6 CPD hours / points
Accredited by The CPD Standards Office

Course media

Description

The CPD Accredited Introduction to Search Engine Optimisation SEO Online Course gives you practical, step by step tips that you can see working in reality. You can see the impact that the correct use of keywords, images and structure have on websites, blog posts, social media profiles and videos. The course will ensure you understand the difference in the keywords you may need to use for your Social Media content so that you target your audience effectively and listen to what they are saying.

You will cover the following learning objects:

Learning Object 1

  • What is SEO and why is it important?
  • Looking at different search engines
  • Blogging for SEO
  • Positive and negative factors of SEO
  • Focusing on Google
  • High-level steps to optimise your website

Learning Object 2

  • What are keywords?
  • How to identify keywords and keyword phrases for a business
  • Checking the competitiveness of keywords
  • Where to use keywords effectively on a website, social media, blogs and videos
  • Understanding Google My Business
  • The importance of Locations for local search
  • Creating Google Locations
  • Voice searches
  • Google Actions
  • The importance of page load speeds and the factors affecting page load speed

Learning Object 3

  • What is link building and why is it important?
  • Link building on videos
  • Link building tactics
  • Damaging links
  • How to create a Google My Business profile
  • Best practice for local businesses
  • Best practice using SEO

With new features being added all the time it is essential that you choose an up to date course with tutor support if you are going to keep up with today's social media opportunities.

Our online courses are updated every 6 months to reflect the constant changes in social media. So you can be sure that the information is up to date and relevant.

Each course comes with unlimited tutor support and feedback on your assessment, which you can base on your own business (getting advice included at no extra charge). You will also be granted free membership of our social media support group on Facebook for the duration of the course.

Who is this course for?

This course is ideal if you

  • are thinking of setting up your own website.
  • are looking to improve the search engine rankings of your existing website.

Requirements

There are no course prerequisites but you must have access to an internet-enabled computer/device and have access to Microsoft Word.

Career path

You may be looking to move into web design / development / administration or you may have been asked to take on responsibility for a business website and online marketing.

Questions and answers

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Certificates

Certificate of completion

Digital certificate - Included

Reviews

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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