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Introduction to Public Relations (PR)
Online Training Academy

Special Offer | Certificates | Lifetime + Instance Access | 10 CPD Points

Summary

Price
£15 inc VAT
Study method
Online, On Demand 
Course format
9 Videos (with subtitles and transcripts) and 2 PDFs
Duration
2.1 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Digital certificate - Free
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students
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Overview

Updated in January 2026

Enrolling in the Introduction to Public Relations (PR) Course offers a foundational understanding of PR concepts and tactics essential in today's interconnected world. In an era where reputation and perception can make or break an organization, mastering PR is crucial. Through modules covering the fundamentals, management, tactics, and ethical considerations, students gain insight into crafting compelling narratives and managing relationships with stakeholders.

In the UK job market, proficiency in PR opens doors to diverse opportunities across sectors, from corporate communications to nonprofit advocacy. The average salary for PR professionals in the UK is around £30,000 to £40,000 annually, reflecting the demand for skilled practitioners.

With PR becoming increasingly intertwined with social media and digital platforms, the Public Relations (PR) course equips learners to navigate these channels effectively. Despite fluctuations, the PR sector is experiencing steady growth, with an estimated increase of 6-8% in job opportunities projected over the next decade, making this course a valuable investment in career advancement.

Key Features:

  • CPD Accredited Public Relations (PR) Course
  • Developed by Specialist
  • Lifetime Access

Certificates

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

This course contains

Format: 9 Videos (with subtitles and transcripts) and 2 PDFs

Duration: 2h and 7m

    • 1: Module 01: Introduction to Public Relations Preview 12:45
    • 2: Module 02: Concepts of Public Relations 14:28
    • 3: Module 03: Management and Organisation of Public Relations 10:21
    • 4: Module 04: Public Relations Tactics and Research 16:34
    • 5: Module 05: Major Fields of Public Relations Practice Part I 14:08
    • 6: Module 06: Major Fields of Public Relations Practice Part II 14:25
    • 7: Module 07: Social Media and PR 13:22
    • 8: Module 08: Crisis Management 19:13
    • 9: Module 09: Ethics & Professionalism in Public Relations 09:01
    • 10: CPD Certificate - Free 01:00
    • 11: Leave A Review 01:00

Course media

Description

Course Curriculum:

  • Module 01: Introduction to Public Relations
  • Module 02: Concepts of Public Relations
  • Module 03: Management and Organisation of Public Relations
  • Module 04: Public Relations Tactics and Research
  • Module 05: Major Fields of Public Relations Practice Part I
  • Module 06: Major Fields of Public Relations Practice Part II
  • Module 07: Social Media and PR
  • Module 08: Crisis management
  • Module 09: Ethics & Professionalism in Public Relations

Learning Outcomes:

  • Analyze key concepts shaping public relations strategies for organisations.
  • Implement effective tactics for managing public relations crises professionally.
  • Apply ethical principles to navigate complex public relations scenarios confidently.
  • Utilize social media platforms strategically to enhance public relations efforts.
  • Demonstrate proficiency in conducting research to inform public relations strategies.
  • Examine various fields of public relations practice and their significance.

Who is this course for?

This Introduction to Public Relations (PR) course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Introduction to Public Relations (PR). Moreover, this course is ideal for:

  • Aspiring public relations professionals seeking foundational knowledge.
  • Students interested in understanding the dynamics of public relations.
  • Professionals transitioning into public relations roles for career advancement.
  • Individuals looking to enhance their understanding of organizational communication.
  • Anyone curious about the role of public relations in modern society.

Requirements

There are no requirements needed to enrol into this Introduction to Public Relations (PR) course. We welcome individuals from all backgrounds and levels of experience to enrol into this Introduction to Public Relations (PR) course.

Career path

After finishing this Public Relations (PR) course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Public Relations (PR) are:

  • Public Relations Officer - £25K to £35K/year.
  • Communications Manager - £30K to £50K/year.
  • Social Media Coordinator - £20K to £30K/year.
  • PR Consultant - £25K to £40K/year.
  • Crisis Communications Specialist - £30K to £45K/year.

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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