Skip to content
Play overlay
Preview this course

Introduction to Modern Marketing Analytics

Analyze and optimize your marketing efforts, all in one place with Oribi's modern marketing analytics platform

Skild Labs Inc


Save 95%
£10 inc VAT (was £200)
Offer ends 31 December 2021
Study method
Online, On Demand What's this?
1.1 hours
No formal qualification
Additional info
  • Certificate of completion available and is included in the price

Add to basket or enquire


Getting lost in endless piles of data? Wondering where your visitors are coming from? Looking for a way to turn your data into action?

Well... this might be just the course for you!

Welcome to Modern Marketing Analytics with Oribi, your comprehensive guide to using marketing analytics in the data-abundant world of today. In this course, you will become familiar with what marketing analytics are, how they can be measured effectively, and the implications they can have on your business's success. Taught through the medium of Oribi, a modern marketing analytics tool, this course includes industry-sourced examples and hands-on exercises that will help you optimize and strategize your marketing efforts for maximum impact!

Course Bonus: As a graduate of this course, you get a 20% OFF discount from any Oribi subscription.


1h 8m

Course media


In this course, you'll learn how to:

  • Implement the Oribi tracking code on your website without the need for a developer.

  • Create magic events (from scratch and via the catalog) to track specific business KPIs.

  • Distinguish between an account and an ecosystem.

  • Identify and analyze correlations between different website events.

  • Build and use UTMs to track your campaign performance.

  • Create funnels and explore your visitor journeys.

  • Analyze your channels and learn what’s leading to the most/least conversions.

  • Attribute and pinpoint what marketing channel sequence leads to a conversion.

  • Create stunning reports in a matter of minutes.

  • Connect email addresses to match journeys to your top prospects.

  • Use Oribi’s smart filters to look into journeys of specific segments.

  • Integrate Facebook Ads, Google Analytics, and MailChimp into your Oribi account.

  • And much, much more!

What is Oribi?

You might be thinking, marketing analytics sounds great… but what exactly is Oribi? Analyzing your marketing efforts without software can be draining and anything but efficient, exactly what marketing efforts are against! Oribi is a marketing analytics tool that helps you analyze and optimize all of your marketing efforts, all in one place. From eCommerce purchases to website micro-conversions, Oribi can assist you in identifying when someone visits, leaves, interacts with, or makes a purchase from your site, and most importantly, why. In short, Oribi can help you turn endless data and reports into optimized, easy-to-understand solutions so you can take actionable steps for your business growth.

Who is this course for?

  • Agency and Business Owners
  • Business Leaders
  • Web and Marketing Analysts
  • Analytical Leads and Consultants
  • Digital Marketers


  • Oribi Analytics Account (7-Day Free Trial) | No Credit Card Required
  • No coding experience needed
  • Basic understanding of digital marketing

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.


Currently there are no reviews for this course. Be the first to leave a review.


What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.