Introduction to Marketing and Advertising Course

There is nothing more important for a business than to continuously attract and retain paying customers. After all, sales are driven by customers and without them a business would cease to exist. Marketing is one the best ways to target and connect with the right customers, educate them about a product or service, and talk them into purchasing that product or service. It is also an approach to sustain business presence and reputation and foster healthy market competition.

Taking into consideration the important roles that marketing performs, knowing what it encompasses and how it should be done is one of the keys to ensuring good business. With good knowledge of marketing, it will become easier to develop and implement campaigns that maximise opportunities, establish product and service awareness, continuously attract customers, and grow the business effectively.

This course introduces you to the subjects of marketing and advertising. It is meant to provide you with underpinning knowledge of both disciplines and equip you with the expertise to develop and make use of effective marketing and advertising strategies.

Within the course, you will find lessons about the process, cost and benefits of marketing. You will also understand what the marketing environment looks like at the moment and what approaches you can take to satisfy the needs of clients, customers, and buyers in such environment. Additionally, you will examine such concepts as market segmentation, product development and distribution, and product pricing. Lessons on different marketing and advertising strategies, including advice on their development, implementation, and pitfalls will also be covered in the course.

Modules

• Marketing and Its Process
• Creating a Marketing Plan and Strategy
• Knowing the Cost and Benefits of Marketing
• Understanding the Marketing Environment
• Fulfilling the Needs of Clients, Buyers, Customers, and Consumers
• Understanding What Market Segmentation is All About
• What are Products and Commodities?
• Product Development and Its Value and Process
• Setting Product Price
• Introduction to Advertising
• Different Elements of an Advertising Campaign
• Carrying Out Market Research
• Setting an Advertising Budget
• Positioning Your Message for Better Exposure
• Different Advertising Channels
• Buying an Advertising Space
• Learning Varied Advertising Strategies
• Marketing and Advertising Pitfalls
• Legal Considerations in Advertising

Taking this course and learning all the lessons it contains should lead you to a number of career opportunities that include marketing campaign specialist, advertising and sale executive, media buyer, marketing content developer, digital marketing manager, market researcher, marketing consultant, public relations officer, and communications specialist.

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