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Introduction to E-Mail Marketing

Online based course with study materials, tutor support and certificate included.


Churchill Square Training and Development

Summary

Price
£24 inc VAT
Study method
Online, self-paced
Duration
4 hours
Qualification
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

1 student purchased this course

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Overview

E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this eLearning module you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this eLearning, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.

Description

What Will Students Learn?

  • Apply the concepts of e-mail marketing to grow the influence and reach of a business
  • Analyse the different applications of e-mail marketing
  • Select a campaign strategy that will help you increase your reach
  • Apply a defined strategy to get the best out of every e-mail campaign
  • Track and analyze the results of an e-mail campaign

What Topics are Covered?

  • Getting to Know E-Mail Marketing
  • Setting Up Your Audience
  • The Tools
  • Designing Your Campaign Strategy
  • Crafting Messages for Each Campaign
  • Good Habits Get Optimal Results
  • What to Write
  • Subject Lines and Action Calls
  • If It Doesn’t Get Measured, It Can’t Be Counted
  • Test Driving

FREE Self Study Guide in PDF format to accompany the course and enable you to refer back to the content in the future.

Who is this course for?

This course is suitable for all.

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Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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