Churchill Square Training and Development
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E-mail marketing is here to stay, and knowing how to do it well is essential for marketers as well as small business owners, coaches, and consultants. In this eLearning module you’ll learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support your overall marketing strategy. After this eLearning, you will be able to reach more clients and potential clients through your efforts at being an e-mail influencer.
What Will Students Learn?
- Apply the concepts of e-mail marketing to grow the influence and reach of a business
- Analyse the different applications of e-mail marketing
- Select a campaign strategy that will help you increase your reach
- Apply a defined strategy to get the best out of every e-mail campaign
- Track and analyze the results of an e-mail campaign
What Topics are Covered?
- Getting to Know E-Mail Marketing
- Setting Up Your Audience
- The Tools
- Designing Your Campaign Strategy
- Crafting Messages for Each Campaign
- Good Habits Get Optimal Results
- What to Write
- Subject Lines and Action Calls
- If It Doesn’t Get Measured, It Can’t Be Counted
- Test Driving
FREE Self Study Guide in PDF format to accompany the course and enable you to refer back to the content in the future.
Who is this course for?
This course is suitable for all.
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