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Introduction to Customer Service and Marketing
The Business School

Short course through online learning with quiz to reinforce learning and certificate download.

Summary

Price
£21 inc VAT
Study method
Online
Duration
10 hours · Self-paced
Access to content
Access until course completion
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free

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Overview

This short course is delivered via our well-established Virtual Learning Environment. All course content is fully available via the screen or for download and can be accessed anytime, anywhere so you can plan your own schedule.

This course contributes to your Continuing Professional Development and can be added to your CV to show your own commitment to development.

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Remember that your CPD needs to be broad and this course can be used to start your learning journey, to add to your existing, or to familiarise yourself with an industry you may be involved in.

Learners complete a quiz to reinforce their learning on specific topics and can then download a certificate of completion.

Certificates

Certificate of completion

Digital certificate - Included

Description

This introductory course offers a broad understanding of the principles, applications and concepts of customer service and marketing.

It introduces Learners to the main principles of customer service and marketing in any environment. Learners will study the customer processes with particular focus on retaining customers and developing effective relationships with them.

The unit comprises of the concept of the market, market segmentation and the importance of understanding customer requirements. Learners are also introduced to the concepts of developing a marketing plan, market research and the influence of the external environment on marketing.

This course is based on professional standards from The Chartered Institute of Logistics and Transport in the UK. CILT (UK) is the UK territorial body of CILT, which has a presence in more than 30 countries across the world. This network of members and contacts can connect all CILT members wherever they are in the world and constitutes the greatest resource of professional expertise within our areas of interest.

Who is this course for?

This introductory course is designed for new entrants to any sector and will be of particular interest to those aspiring to team leader roles and is suitable for front line and supervisory staff.

If you are looking to progress, this short study program will give you a good guide to help you deliver great service.

Requirements

This is an open access qualification, although Learners would benefit from having some prior knowledge of logistics and transport operations and an awareness of the main principles of the industry.

Career path

This course is based on the CILT (UK) Level 2 Certificate in Logistics and Transport, and learners have the opportunity to move onto the full course via our Virtual Learning Environment.

The full course, and other related courses, have expert tutor support, registration and certification from CILT (UK), and offering a number of flexible ways to align with your aspirations.

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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