International Open Academy
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Learn simple and effective Instagram strategies to hook followers and turn them into paying customers.
In this Instagram For Business course, you will:
- Learn how to create fabulous Instagram marketing content to engage followers
- Convert those followers into loyal, paying customers
- Quickly, effectively and economically boost your brand online
How do you make sure the product or service they find is yours? By letting social media manager, and course tutor, Latasha James, show you how to unlock this powerful and fun social media tool.
Latasha has worked with startups and Fortune 500 companies. She has helped numerous clients double their incomes and grow their business. Now it is your turn to feel the benefit of her vast insight into social media.
KEY COURSE BENEFITS:
- Lifetime access - No time limits - Study at your own pace
- Internationally-recognised accredited course
- Start learning straightaway from any laptop or mobile device in any country
- Immediate certificate download when you complete the course
- 1: 1.1. Meet your tutor, social media manager, and YouTuber, Latasha James 01:57
- 2: 1.2. How this course will help you unleash the power of Instagram 01:45
- 3: 1.3. Answering questions about account type: business, personal, or creator 03:10
- 4: 1.4. Launching your identity with the all-important photo and username 02:38
- 5: 1.5. Writing the perfect bio 02:22
- 6: Quiz 1 03:00
- 7: 2.1. Understanding Instagram’s potential for your business 02:38
- 8: 2.2. Establishing content pillars 03:19
- 9: 2.3. Which Instagram features are right for you? 07:45
- 10: 2.4. Content calendars, scheduling tools and posting frequency 11:31
- 11: 2.5. Instagram engagement strategies 03:31
- 12: Quiz 2 04:00
- 13: 3.1. Essentials of taking great photos for Instagram 03:45
- 14: 3.2. How to edit and transform your photos 17:59
- 15: 3.3. Hacking Instagram video strategy 02:50
- 16: 3.4. Setting up Instagram shopping for profit 07:14
- 17: 3.5. Algorithm-friendly best practices for managing your feed 04:50
- 18: Quiz 3 03:00
- 19: 4.1. Instagram Story strategy 08:16
- 20: 4.2. The best Instagram Story apps and tools 07:37
- 21: 4.3. How to create ‘sticky’ Instagram Stories highlights 07:09
- 22: 4.4. Creating long form video content 03:37
- 23: 4.5. Smooth publishing to IGTV 07:07
- 24: Quiz 4 03:00
- 25: 5.1. Understanding Instagram KPIs 03:12
- 26: 5.2. Instagram linking strategy 04:00
- 27: 5.3. Using Instagram Ads to reach and maximize business goals 10:01
- 28: 5.4. Understanding Instagram Insights 11:55
- 29: 5.5. Not the end of the learning journey. Where to next? 02:07
- 30: Quiz 5 04:00
What is a free marketing tool used by 500 million people every day and 1 billion every month? Instagram!
It is also the preferred app for teens and young adults. And 60% of people use the platform to discover a new trend or product.
What you'll learn:
- How spending time capitalizing on Instagram now will enable you to reach 1000s of potential customers
- Tips and techniques to engage instagram followers for business so they buy from you
- How to set up Instagram Shopping to give your business an amazing storefront online
- Tapping into the power of Instagram Stories and IGTV
- How to take and edit amazing Instagram images
- Measuring how successful your Instagram campaigns are
- How to use content calendars, schedule your posts and how often to post
How is the Instagram course assessed?
There is a short multiple-choice exam at the end of each module for you to take and you’ll know your score immediately.
By studying Instagram for Business online with IOA, you do not pay an extra fee for sitting an exam or have to wait for a set date to sit an exam.
Instagram for Business Course Syllabus
Module 1: Making The Most Of Your Instagram Profile
Module 2: Building A Successful Content Strategy
Module 3: Consistent And Eye-catching In-feed Content
Module 4: Unlocking The Power Of Instagram Stories And IGTV
Module 5: Measuring Success And Profit
Who is this course for?
- Everyone who wants to master the most powerful image-sharing platformwith 1 billion active users every month
- Businesses wanting to attract younger customers will reach them on Instagram
- People wanting to boost their business and connect with customers globally
- Anyone working in marketing or advertising who wants to help a brand grow by using Instagram
- People who have set up an Instagram business account but are unsure of all the ways it can help them
- Anyone who wants to become an Instagram influencer
International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.
- Become a social media manager, specializing in Instagram for business
- Provide additional services to clients in your role as a marketing consultant or content writer
- Instagram marketing certification on your resume will enable you to apply for marketing or social media jobs
- Be an invaluable part of your company by taking charge of their Instagram business account
Questions and answers
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