IIBA Introduction to Business Data Analytics (CBDA)

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IIBA Introduction to Business Data Analytics (CBDA)

Included in course price

Build confidence in using data to drive smarter business decisions.

The IIBA® Introduction to Business Data Analytics course is designed to equip professionals with the essential knowledge and practical skills to harness data for informed business decision-making. Aligned with the IIBA® Guide to Business Data Analytics, the course introduces key concepts, techniques, and frameworks used to generate value from data within a business context.

Learners will explore the full analytics lifecycle—from identifying the right business questions and sourcing high-quality data, to performing analysis and communicating insights effectively to stakeholders. Whether you’re an experienced business analyst or transitioning into a data-centric role, this course provides a strong foundation to contribute to data-driven initiatives and prepare for the IIBA-CBDA certification.

Course Modules: IIBA® Introduction to Business Data Analytics

Module 1: Introduction to Business Data Analytics

• What is Business Data Analytics?

• Role of the Business Analyst in Analytics

• Overview of the CBDA Framework

• Business Value of Data-Driven Decision-Making

Module 2: Identify Research Questions

• Defining Business Problems with Data

• Identifying Stakeholders and Their Needs

• Determining Objectives and KPIs

• Framing Effective Analytics Questions

Module 3: Source Data

• Types and Sources of Business Data

• Data Collection Methods

• Understanding Data Quality and Bias

• Data Governance and Ethics

Module 4: Analyse Data

• Exploratory Data Analysis (EDA)

• Descriptive Statistics

• Correlation and Regression

• Hypothesis Testing and Decision Trees

• Data Tools and Techniques (Excel, SQL, Python basics)

Module 5: Interpret and Report Results

• Drawing Meaningful Conclusions

• Storytelling with Data

• Visualisation Techniques (Power BI, Tableau basics)

• Creating Stakeholder-Focused Reports

Module 6: Use Results to Influence Decision-making

• Aligning Results with Business Goals

• Making Data-Backed Recommendations

• Supporting Operational and Strategic Planning

• Communicating Insights with Impact

Module 7: Guide Strategy for Data Analytics

• Embedding Analytics into Business Strategy

• Creating a Culture of Data-Driven Thinking

• Business Analyst’s Role in Long-Term Analytics Planning

• Scaling Analytics Practices Across the Organisation

The IIBA® Introduction to Business Data Analytics course is ideal for professionals who want to enhance their ability to work with data and make better business decisions.

Who this course is for:

Business Analysts

• Seeking to better understand how data informs decision-making

• Managing or collaborating with analytics teams

Project Managers and Product Owners

• Transitioning into roles that require more business-focused thinking

• Wanting to bridge the gap between technical analysis and business needs

Consultants and Strategy Analysts

• Involved in delivering data-driven insights to clients or internal teams

• Responsible for guiding strategic decisions with evidence-based recommendations

Professionals Entering Analytics

• From non-technical backgrounds such as marketing, finance, operations, or HR

• Wanting to build a foundation in business data analytics without needing deep coding or data science expertise

No prior experience in data analytics is mandatory.

Ideal for:

• Business professionals looking to work more effectively with data.

• Career changers transitioning into business/data analysis roles.

• Entry-level analysts seeking structured knowledge aligned with IIBA standards.

Entry-Level (£28,000 - £40,000)

• Junior Business Analyst
• Junior Data Analyst
• Insight Analyst

Mid-Level (£40,000 - £60,000)

• Business Data Analyst
• BI Analyst
• Reporting Analyst
• Digital Analyst

Senior-Level (£60,000 - £80,000+)

• Senior Business Analyst
• Analytics Consultant
• Lead Data Analyst
• Data and Insights Manager