IDM Award in Digital Marketing (Award DigM)



£354 inc VAT
Payment options

Invoice and credit card

Between jobs discount - 25%

Charity discount - 15%

Study method
Online, self-paced
12 Months
Level 4 Award
35 CPD points / hours
Professional What's this?
Additional info
  • Exam(s) / assessment(s) is included in price

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Gain vital insights into the core principles, concepts and practical applications in digital marketing with our comprehensive entry-level introduction to the fastest growing marketing channel.

During your qualification in digital marketing, you will learn to:

  • Understand the roles and benefits of each digital marketing channel
  • Research, plan, implement, test and measure digital marketing campaigns
  • Confidently plan an integrated digital marketing programme
  • Understand digital marketing law
  • Identify and analyse critical success factors for digital marketing


35 CPD points / hours


This qualification is made up of six modules. You will also be required to complete one online assessment.

Module 1: Overview of digital marketing

  • Understanding the role of digital marketing
  • The key digital channels
  • How to create your Online Value Proposition (OVP)
  • Understanding the importance of data and automation
  • How digital marketing is changing

Module 2: Digital marketing campaign planning

  • Understanding the key stages of a digital marketing strategy
  • Setting SMART objectives for digital marketing campaigns
  • Managing and evaluating digital campaigns

Module 3: The role of data and targeting in digital marketing

  • Identifying appropriate data for your digital marketing goals
  • Recognising the different types of data (internal and external)
  • Improving your targeting through the use of segmentation and personas
  • Learn how legal frameworks affect digital marketing practice
  • Data protection and privacy legistlation (including PECR and GDPR)

Module 4: Digital marketing channels

  • Understanding the key inbound channels
  • How to develop a content marketing strategy
  • Understanding the key outbound channels
  • Testing in Digital

Module 5: Website and UX

  • How to optimise website performance (User Centred Design)
  • Integrating your website into your marketing strategy
  • Using your website for insight, tracking, measurement and data capture

Module 6: Digital creative, briefing and evaluating

  • Understanding the importance of a good digital creative brief
  • Learn how to critically evaluate digital creative work
  • Preparing and delivering a good digital marketing creative brief

Who is this course for?

Choose this IDM Award for a thorough grounding in Digital Marketing, ideal if you have limited digital knowledge.

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