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IDM Award in Campaign Data Strategy - 50% off*

Do you want to understand how to use marketing campaign data to achieve your strategic goals?


The IDM

Summary

Price
£594 inc VAT
Finance options

Invoice and Credit Card

Between jobs discount - 25%

Charity discount - 15%

Study method
Online, self-paced
Duration
12 months
Access to content
12 months
Certification
IDM Award
Professional certification What's this?
CPD
7 CPD hours / points

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Overview

The Award in Campaign Data Strategy is for marketing leaders looking to fast track their knowledge on how campaign data can be used to improve marketing performance. Understand the key metrics to help you reach your strategic goals and understand how well you are engaging with your customers. Develop strategic targeting and segmentation strategies to maximise the effectiveness of your marketing campaigns.

This course is designed for practicing marketing leaders, you will work through case studies, practical exercises and processes to support the implementation of what you are learning.

*Upskill, boost your performance & grow your career with IDM. Get the marketing tools you need to succeed with up to 50% off all Learning – only for the first 500 IDM Members who apply for this subsidy.

Certification

IDM Award

CPD

7 CPD hours / points
Accredited by The IDM

Description

The importance of data in marketing

The proliferation of customer data has transformed the marketing landscape. In this lesson, you'll learn the fundamentals of gathering data, evaluating its quality, and turning it into actionable insights. Using practical exercises and industry case studies, you'll also gain an understanding of data's increasing role in marketing and the ethics of data processing.

Digital audit

When conducting a digital marketing campaign, it can be easy to get distracted chasing metrics and lose focus on your organisational goals. In this lesson, we'll show you how to conduct a thorough digital marketing audit. Using interactive exercises and practical examples you will gain the tools you need to evaluate how well you’re performing against your strategic goals, revealing what has worked well, or not, in the past few years. You'll also learn how to benchmark your activity against other organisations, providing a baseline for future activity.

Measuring engagement

Measuring your engagement is the critical first step to optimising your marketing. In this lesson, you’ll learn how customer engagement contributes to your brand experience. Using interactive exercises and industry case studies, you’ll use one of your previous campaigns to measure and evaluate your customer experiences, interpret the data, and turn them into actionable strategies.

Improving your targeting strategies

If you're trying to talk to everyone, you're unlikely to reach anyone. Targeting helps you move from generic catch-up messaging to personalised communications. In this lesson, you will learn how to tailor your targeting strategy to the marketing goal you're trying to achieve. Using interactive exercises and industry case studies, you explore ways to improve your acquisition and retention activity by conducting in-depth customer analysis and adopting data-driven segmentation, profiling and targeting strategies.

Developing your approach to profiling, segmentation and targeting

When used effectively, customer data offers you the tantalising opportunity to create a genuinely personalisation customer experience.

In this lesson, you will examine how you can use your customer data to inform your marketing strategy. Using interactive exercises and industry case studies, you'll explore how to use profiling, segmentation and targeting to create a laser-focused approach to your communications.

Advancing your communications and customer experience

From in-store to instant message, whichever way your customers choose to get in touch you should offer them the same fantastic customer service.

In this lesson, you'll learn how to create an integrated customer journey that propel your customers along the path to purchase. Using practical exercises and industry case studies, you'll learn how to deliver an effective digitally integrated communications strategy that aligns customer experiences to achieve your business objectives.

Developing personalised contact strategies

How you interact with your customers plays a huge role in how your brand is perceived. This is where your contact strategy comes in.

In this lesson, you will learn how to develop an effective contact strategy which sits at the heart of your broader customer care programme. Using practical exercises and industry case studies, you'll explore how to use personalisation to enhance your contact strategy at each stage of the customer journey.

Advancing your campaign targeting

No one can afford to target everyone. An intelligent targeting strategy will make your marketing more efficient and effective.

In this lesson, you will learn how to use a range of different targeting techniques to identify your most profitable prospects and reach them with the right message at the right time. Using practical exercises and industry case studies, you'll gain a strong working knowledge of the key concepts that underpin a successful targeting strategy.

Amplifying your test and learn strategies

The ability to test, learn and optimise your campaign in real-time offers you the tantalising opportunity to revolutionise your marketing activities.

In this lesson, you will gain an understanding of the key principles of testing and a range of techniques that will allow you to construct and evaluate tests. Using practical exercises and industry case studies, you'll learn how to turn your test results into actionable insights to drive improved effectiveness across your campaigns.

Measuring multi-channel marketing and media attribution

Creating cross-channel campaigns increases the arsenal of marketing tools at your disposal. But, it also creates an added layer of confusion when you come to attribution. In this lesson, you will learn how to measure your marketing ROI and drill down to discover the results generated from each channel. Using practical exercises and industry case studies, you'll evaluate a range of attribution models to ensure you're not spending your precious budget on under-performing platforms.

Who is this course for?

The Award in Campaign Data Strategy?is for marketing leaders looking to fast track their knowledge on how campaign data can be used to improve marketing performance. You should be a practicing marketing manager or above to get the most out of this course.

Questions and answers

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.