IDM Postgraduate Diploma in Digital Marketing (Dip DigM)
Data and Marketing Association UK Ltd
Summary
We offer payment plans for those wishing to spread the cost of Diploma Programmes.
*Excludes exam...
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
Location & dates
70 Margaret Street
London
London
W1W8SS
United Kingdom
Overview
This course will give you the skills to plan, manage and evaluate digital marketing campaigns in social media, search marketing, email, affiliate and more. Get qualified and learn how to confidently integrate them with your wider marketing strategy. Equivalent to Level 6 qualification (Bachelor’s Degree).
During your Professional Diploma in Digital Marketing, you will learn to:
- Plan the introduction of digital technologies and techniques for marketing that support business objectives
- Apply the key technologies, tools and techniques of digital marketing to improve marketing effectiveness
- Identify the potential application of online marketing channels within the marketing communications mix
- Continuously improve the contribution of digital technologies to your organisation
CPD
Description
This programme is the equivalent to a level 6 qualification or to bachelor’s degree level and is made up of 16 modules.
Please contact the IDM or visit our website for a full course breakdown.
To support your studies
Every delegate has an online learning account which includes:
- eLearning modules on each of the 16 topics, including webinars and learning checks
- World class DMA research, including the latest Consumer Attitudes to Privacy paper and annual email studies reflecting the attitudes of marketers and consumers.
- Best practice guides from DMA councils on topics like social media, data, etc.
- Case studies from DMA Awards winners going back to 2011.
- Links to industry leading blogs, whitepapers and websites.
- Access to the DMA Awards case studies, showcasing industry leading campaigns including IKEA, Honda and Paypal
Delegates are automatically enrolled as IDM members, giving access to events and a free Euromonitor subscription for the latest consumer research (worth £170 pa)
Exams and assessments
In order to attain the Professional Diploma in Digital Marketing you must successfully pass two assignments and one exam.
You will have five weeks to complete each assignment and three hours to complete the exam.
Exams take place in March, June and December at over 3,500 venues around the world.
Pass marks and grades
Assignment marks are weighted. Assignment 1 is weighted at 40% and Assignment 2 is weighted at 60%.
To pass you will need a minimum of 45% in each assignment and exam to pass.
If one or both assignments don’t meet the minimum pass mark, your tutor will discuss this with you and may be considered by the Board of Examiners in conjunction with your exam results.
To obtain a CREDIT you must pass both papers and achieve an overall average of 60%. For a DISTINCTION you must pass both papers and achieve an overall average of 70%.
Who is this course for?
Senior marketers who already have a sound working knowledge of planning and managing digital projects and the topics covered within the Professional Diploma syllabus (previously the Certificate). It's also relevant to managers responsible for integrating digital channels, direct marketing, CRM, ecommerce and digital marketing recruitment within their organisation.
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Legal information
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