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How to Write a Sales Page That Sells


Skill Success

Summary

Price
Save 81%
£29 inc VAT (was £157)
Offer ends 27 October 2020
Study method
Online, self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

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Overview

This course includes lifetime access so you can complete the course at your own speed.

In this Copywriting Step by Step – Writing A Sales Page That Sells course, you will have the knowledge of the 10 critical elements of a sales letter or video script. This course is like a “workshop” where you will walk through a step-by-step process to getting your high-quality sales copy written. By taking this course today, you will learn how to make a powerful sales letter, brochure, investor pitch or sales video and increase your sales as soon as possible!

Benefits of taking this course include:

  • Unlimited and lifetime access to the course
  • Learn the course at your own pace
  • Course can be accessed on any platform
  • 24/7 Customer support

Course media

Description

What Is The Most Critical Element That Can Make Or Break Any Business?

That critical element is SALES.

Without sales, your business is dead in the water.

What Is The Most Critical Element That Determines Whether You Make Sales?

That critical element is COPYWRITING.

What Is Copywriting?

Copywriting is the art of persuading your customers to buy from you by using the printed word – on a brochure, on a website, in a sales presentation, in an investor’s pitch or in a video.

Many business owners invest hundreds of thousands in their business only to drop the ball with the most important part of their business – their copywriting!

This course is like a “workshop” where we will walk through a step-by-step process to getting your high-quality sales copy written.

We will cover the 10 critical elements of a salesletter / video script, in order.

When you complete this course, you will learn how to have a powerful salesletter, brochure, investor pitch or sales video!

Do not struggle with poor sales copy – take this course now and have the knowledge to begin making more sales as soon as possible!

This How To Write A Sales Page That Sells course will cover the following topics:

Topic 1: Introduction

  • Introduction To Copywriting
  • Copywriting Is A Necessity For Every Business

Topic 2: Anatomy Of A Salesletter

  • Anatomy Of A Salesletter – Exercise
  • The Slippery Slide

Topic 3: Your Voice: How To Set The Tone For Your Salesletter

  • Your Voice
  • Your Voice – Demo – Examples From Real-World Salesletters
  • Your Voice – Exercise

Topic 4: Using Both Emotions And Logic In Your Salesletters Or Video Scripts

  • Use Emotions And Logic
  • Use Emotions And Logic – Examples From Real-World Salesletters
  • Use Emotions And Logic – Exercise

Topic 5: The Importance Of The Headline In Copywriting

  • The Headline
  • The Headline – Examples From Real-World Salesletters
  • The Subheadline – Exercise

Topic 6: How To Craft A Value Proposition

  • The Unique Selling Proposition
  • The Unique Selling Proposition – Examples From Real-World Salesletters
  • The Unique Selling Proposition – Exercise

Topic 7: Crafting A Proper Introduction To Your Salesletter

  • The Introduction
  • The Introduction – Examples From Real-World Salesletters
  • The Introduction – Exercise

Topic 8: Sub-Headlines: Sprinkle These Throughout To Re-Engage Your Readers & Viewers

  • The Sub-Headlines
  • The Sub-Headlines – Examples From Real-World Salesletters
  • The Sub-Headlines – Exercise

Topic 9: Creating A Climactic Conclusion

  • The Conclusion
  • The Conclusion – Examples From Real-World Salesletters
  • The Conclusion – Exercise

Topic 10: The Call To Action: How To Compel The Sale

  • The Call To Action (CTA)
  • The Call To Action – Examples From Real-World Salesletters
  • The Call To Action – Exercise

Topic 11: Additional Marketing Elements That Help Make The Sale

  • Marketing Elements That Sell
  • Marketing Elements That Sell – Examples From Real-World Salesletters
  • Marketing Elements That Sell – Exercise

Topic 12: Conclusion: This Section Concludes The Course

Topic 13: Supplementary Materials: Bonuses

  • Course Presentation In PDF Format

Who is this course for?

This course is designed for anyone who is interested in learning how to write an effective sales page that sells.

Requirements

No prior knowledge is required to take this course.

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