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How To Use Blog Marketing To Grow Your Business


Skill Success

Summary

Price
Save 81%
£29 inc VAT (was £157)
Offer ends 20 July 2020
Study method
Online, self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

10 students purchased this course

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Overview

This course includes lifetime access so you can complete the course at your own speed.

In this Blogging for Business course, you will learn how to write a great sales copy that performs well when it comes to searches. By taking this course today, you will learn how to use blog marketing to grow your business by using some simple techniques for improving your blog or article writing that also drives specific marketing objectives.

Benefits of taking this course include:

  • Unlimited and lifetime access to the course
  • Learn the course at your own pace
  • Course can be accessed on any platform
  • 24/7 Customer support

Course media

Description

Do You Want To Learn How To Write Blogs Or Articles That Drive Specific Marketing Objectives?

But don't know where to start?

If you understand the AIDA principles of copywriting…

...And if you know how to balance traditional copywriting skills with solid SEO techniques…

...Then getting people to engage with your writing will be much much easier.

Copywriting In The Digital Age:

A lot of copywriting courses focus on sales copy.

Or they focus on SEO (search engine optimisation).

In this course we balance the two needs together, so that you can write great sales copy and also perform well when it comes to getting found in search.

AIDA Copywriting:

We will show you how to apply the time honored process of using the AIDA copywriting techniques and apply them to blog writing and article writing.

Once you understand the ATTENTION, INTEREST, DESIRE and ACTION phases of writing good content, the improvement to your writing will be dramatic.

Targeting A Niche Audience:

One of the biggest mistakes that people make when writing marketing material, is that they do not target a niche audience.

In this course we will guide you through that process and explain how you write to “BOB", your target client.
Balancing Copy With Keyword Research:

An important aspect of modern copywriting is balancing traditional copywriting skills with SEO needs.

In this course we will take you through that process and show you some simple techniques for researching keywords and keyword phrases you can use in your blogs or articles.

Topics Covered In The Course:

  • Content marketing principles
  • Blogs vs articles
  • Identifying a niche audience
  • Finding your style
  • Preparation tips
  • Page setup and flow
  • Links and actions
  • Additional content
  • AIDA copywriting techniques
  • Keyword research tools
  • And much much more…

This How To Use Blog Marketing To Grow Your Business course will cover the following topics:

Topic 1 - Introduction Section

  • Introduction To The Course
  • Content Marketing – An Overview


Topic 2 - Planning And Preparation

  • Identifying Your Niche Audience
  • Finding Your Own Unique Style
  • Preparation – Thinking Ahead


Topic 3 - Page Content And Layout

  • Page Set Up And Formatting
  • Links And Actions
  • Additional Content On The Page


Topic 4 - AIDA Copywriting

  • AIDA Copywriting – An Introduction
  • AIDA – The Attention Phase
  • Title PDF
  • AIDA – The Interest Phase
  • AIDA – The Desire Phase
  • AIDA – The Action Phase


Topic 5 - Keyword Research

  • Keyword Research Tools


Topic 6 - Additional Thoughts

  • Proof Reading – Guest Blogging And Other Stuff

Who is this course for?

This course is designed for those interested to learn how to write blogs or articles that drive specific marketing objectives.

Requirements

No prior knowledge is required to take this course.

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What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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