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How To Build A Great Content Strategy
Skill Success

Summary

Price
£157 inc VAT
Or £52.33/mo. for 3 months...
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students

Overview

This course includes lifetime access so you can complete it at your own speed.

Learn strategies to effectively define your own personal brand of content.

Benefits of taking this course include:

  • Unlimited and lifetime access to the course
  • Learn the course at your own pace
  • Course can be accessed on any platform
  • 24/7 Customer support

Course media

Description

What you'll learn:

  • Social media brand strategies

Trying to build a brand on social media without a defined strategy can be totally counterproductive. As a freelancer, I often find that my clients are just posting for the sake of it, with little purpose or reason, and as a result, they are not seeing any return on their efforts.

In this class, I want to help you define an effective content strategy for your brand that will help you achieve actual business goals on social media. So this is not just about getting more likes or followers, but about the underlying goals you might have, like attracting new employees, generating more leads, or spreading brand awareness.

In order to do that, I will share a template that I use for my own brands, and those of my clients. It starts with your brand identity and biggest business goals, and ends with a “drumbeat of content formats”.

COURSE CURRICULUM

Section 1 - How To Build A Great Content Strategy

  • Social Media Strategy – Template
  • Class Introduction
  • Why A Social Media Strategy Is Important
  • The Components Of The Strategy Template
  • Component 1 – Brand Identity
  • Component 2 – Setting Goals
  • Component 3 – Choosing Your Platforms
  • Component 4 – Content Formats
  • Component 5 – Content Planning
  • Next Steps And Wrap Up

Who is this course for?

  • Anyone interested in creating a social media presence

Requirements

  • No prior knowledge is required to take this course

Career path

None

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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