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High-Performance Sales & Strategic Lead Generation Certification cover image

High-Performance Sales & Strategic Lead Generation Certification
WriteWow Solutions

2 Courses | Excel in Phone-Based Sales,Conversion-Driven Selling | Industry Recognised | Instant Access

Summary

Price
£20 inc VAT
Study method
Online, On Demand 
Course format
39 Videos and 2 PDFs
Duration
1.7 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

Add to basket or enquire

Overview

Revenue growth depends on professionals who can identify prospects, start confident conversations and convert interest into qualified opportunities. This Sales certification helps learners build practical skills in telesales, B2B cold calling, prospecting and lead generation. It is designed to strengthen commercial confidence, customer communication and pipeline development across target-driven business environments.

Course Overview

This online certification focuses on the practical methods used to find prospects, approach decision-makers and manage early-stage customer conversations. Learners will explore cold calling preparation, objection handling, lead qualification, prospect research, call structure and follow-up strategies. The training supports stronger business development by improving communication, organisation, confidence and customer relationship-building. It is particularly useful for learners who want to contribute to revenue generation, appointment setting, client acquisition and more consistent pipeline activity in sales-focused teams.

What’s Included

  • 2 online courses covering telesales, B2B cold calling and lead generation
  • Digital certificate included after successful completion
  • Tutor support available throughout the learning journey
  • Assessments to check knowledge and workplace understanding
  • Self-paced online learning with flexible study access
  • Lifetime access to all enrolled course materials
  • Study on desktop, laptop, tablet or mobile device

Learning Outcomes

  • Identify suitable prospects using structured research and qualification methods
  • Prepare effective call plans for telesales and B2B outreach conversations
  • Communicate value clearly when speaking with potential customers and decision-makers
  • Handle common objections using confident, professional and solution-focused responses
  • Build a more organised pipeline through follow-up, tracking and lead management
  • Improve appointment-setting techniques and early-stage customer engagement
  • Develop stronger commercial confidence for target-driven workplace environments

Certificates

Curriculum

This course contains

Format: 39 Videos and 2 PDFs

Duration: 1h and 45m

    • 1: Sales: 1.1 The Why behind the Buy 02:16
    • 2: Sales: 1.2 The Journey Inward 01:49
    • 3: Sales: 1.3 From Theory to Practice 00:45
    • 4: Sales: 1.4 The Ultimate Test 01:59
    • 5: Sales: 2.1 The Art of Targeting] 02:15
    • 6: Sales: 2.2 Science of Conversation 01:12
    • 7: Sales: 2.3 Tech as a Teammate 01:19
    • 8: Sales: 2.4 The Human Element 01:25
    • 9: Sales: 3.1 Anatomy of a Bad Call 04:39
    • 10: Sales: 3.2 Speaking Like a Star 02:27
    • 11: Sales: 4.1 Your First Tool 02:45
    • 12: Sales: 4.2 Making the Script 04:54
    • 13: Sales: 5.1 What is Benchmarking 01:54
    • 14: Sales: 5.2 Breaking It Down 04:11
    • 15: Sales: 6.1 The Power of a Goal 02:29
    • 16: Sales: 6.2 Staying the Course 05:14
    • 17: 7.1 Why it Still Matters 02:13
    • 18: Sales: 7.2 The Power of Prep 04:21
    • 19: Sales: 8.1 Is Cold Calling Dead 01:42
    • 20: Sales: 8.2 The Winning Game Plan 06:16
    • 21: Sales: 9.1 Reading Buying Signals 02:19
    • 22: Sales: 9.2 Three Keys to Closing 03:43
    • 23: Study Exam_ Effective Communication and Modern Sales Strategies 07:00

    • 24: Sales: 1.1 The Prospecting Mindset 02:24
    • 25: Sales: 1.2 Know Your Ideal Customer 01:16
    • 26: Sales: 1.3 The Marketer_s Toolkit 00:29
    • 27: Sales: 1.4 Traditional Methods 01:16
    • 28: Sales: 1.5 New Methods in Action 01:25
    • 29: Sales: 1.6 Crafting Your Blend 01:04
    • 30: Sales: 2.1 The Problem 02:00
    • 31: Sales: 2.2 The Foundation 01:28
    • 32: Sales: 2.3 The Toolkit 01:35
    • 33: Sales: 2.4 The Strategy 01:19
    • 34: Sales: 2.5 The Mindset 02:25
    • 35: Sales: 3.1 Your 6 Step Blueprint 06:03
    • 36: Sales: 3.2 Bringing It All Together 01:41
    • 37: Sales: 4.1 The Sales Pipeline 02:28
    • 38: Sales: 4.2 Fueling the Process 01:00
    • 39: Sales: 4.3 Beyond the Close 00:58
    • 40: Sales: 4.4 The Growth Blueprint 01:13
    • 41: Study Guide_ Modern Prospecting and Lead Generation 05:00

Description

Online Training for Telesales and B2B Cold Calling

This course develops practical confidence for outbound calling, customer conversations and business-to-business outreach. Learners will understand how to structure calls, introduce value, ask effective questions and respond professionally to objections.

The training also supports better preparation before contacting prospects. Learners will be able to approach conversations with clearer goals, stronger communication techniques and a more professional call handling style.

Prospecting & Lead Generation: Professional Diploma and Certification

This course focuses on finding, qualifying and managing potential customers through structured prospecting methods. Learners will explore how research, segmentation and outreach planning can improve the quality of leads entering the pipeline.

The training also helps learners understand how consistent follow-up and accurate tracking support stronger business development outcomes. Learners will be able to contribute more effectively to customer acquisition, appointment setting and opportunity creation.

Who is this course for?

Who is this course for

  • Aspiring Sales Executives and Sales Representatives
  • Telesales and call centre professionals
  • Business Development Executives
  • Lead Generation Specialists
  • Account Managers and customer-facing staff
  • Recruitment consultants and agency professionals
  • Entrepreneurs and small business owners
  • Marketing professionals supporting outbound campaigns
  • Career changers entering commercial roles
  • Anyone wanting to improve prospecting, cold calling and customer communication skills

Requirements

  • No prior requirements needed
  • Basic communication and workplace understanding
  • Access to a computer, tablet, or smartphone with internet connection

Career path

Career Opportunities in the UK
• Sales Executive: Build client relationships and generate revenue (£24,000–£40,000 per annum)
• Telesales Executive: Contact prospects and secure new business (£23,000–£35,000 per annum)
• Business Development Executive: Find growth opportunities (£28,000–£45,000 per annum)
• Lead Generation Specialist: Qualify prospects (£25,000–£38,000 per annum)

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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