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Google's Official Analytics Course For Marketing Professionals 401

Skill Success

Summary

Price
£157 inc VAT
Or £52.33/mo. for 3 months...
Study method
Online
Duration
Self-paced
Qualification
Certificate of Completion
Awarded by Skill Success
Additional info
  • Tutor is available to students

Overview

Google’s Official Marketing Course for Marketing Professionals 401 is the 4th part of a 5 part course by Google designed for individuals who are interested to be professional Google Marketers.

We’ll help you to make the most of Google’s tools, so you can grow your business and reach your goals.

In this course, we would cover the following:

1. Introduction to Mobile App Analytics
2. Attracting New Users
3. Measuring behavior
4. Increasing revenue


Benefits of taking this course include:

  • Unlimited and lifetime access to the course
  • Learn the course at your own pace
  • Course can be accessed on any platform
  • 24/7 Customer support

Course media

Description

Google's Official Analytics Course For Marketing Professionals 401 course will cover the following topics:

Topic 1 - Introduction To Mobile App Analytics

  • Welcome To The Course
  • Marketing And Analysis Tools
  • App Revenue Models
  • Starting With A Measurement Plan

Topic 2 - Attracting New Users

  • Acquisition Channels
  • Acquisition Reports Demo
  • High-Value Users
  • Segmentation And User Attributes Part 1
  • Segmentation And User Attributes Part 1

Topic 3 - Measuring Behavior

  • Behavior Reports Overview Demo
  • Screen Tracking
  • Event Tracking Part 1
  • Event Tracking Part 2
  • Custom Dimensions And Metrics Tracking Part 1
  • Custom Dimensions And Metrics Tracking Part 2
  • Enhanced eCommerce Tracking

Topic 4 - Increasing Revenue

  • Identifying Roadblocks To Revenue
  • Start Re-Engaging Existing Users
  • Remarketing To New And Existing Users
  • Course Summary

Who is this course for?

This course is designed for anyone who is interested in learning about Google Analytics for marketing.

Requirements

No prior knowledge is required to take this course.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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