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Google Tag Manager (GTM)

This course will equip you with the knowledge and skills to simplify your tag implementation and management process.


JELLYFISH

Summary

Price
£598.80 inc VAT
Finance options

Debit/credit card or invoice

Study method
Online with live classes
Duration
1 day, Full-time
Qualification
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

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Overview

This one day course will cover the essentials for anyone looking to master this user-friendly tag management solution.

Led by one of our Analytics experts, we'll show you how you can take control of your marketing analytics and quickly deploy tags on your site. We’ll help you dissect each part of the GTM tool, including the more advanced features and functionality.

All of our instructors are expert practitioners and have a vast amount of experience in the implementation, management and auditing of a number of GTM accounts for Jellyfish clients and the course has been designed to share this experience with you.

Our Google Tag Manager course is available at our training centre in The Shard, London. We also offer private training courses which are ideal if you have a team that you want to bring up to speed on how to use the GTM interface.

Course media

Description

Since its launch in 2012, Google Tag Manager (GTM) has erupted into the tag management market gaining users faster than any other tag management solution in history.

In fact, it’s estimated that GTM currently holds 91.3% of the market share globally, making it by far the most utilised tag management solution in the market. Its success is easy to understand, with a great design offering powerful functionality and ease of use, coupled with the fact that it is free of charge, it’s been an easy decision for many companies to make the transition.

Book onto our Google Tag Manager course and you'll come away feeling confident in how to use GTM and will understand the enormous benefits and efficiency it can bring to your business.

Upon completion of the course, you’ll walk away with the ability to:

  • Set up and configure Google Tag Manager
  • Describe the benefits of the data layer and custom the data layer for your own tracking
  • Implement tags on your website in accordance with best practice
  • Describe the benefits and limitations of the Google Tag Manager interface
  • Streamline an implementation process and be confident in knowing when to review and approve tags

Modules

Introduction to Google Tag Manager

  • What you can implement and how it affects your marketing strategy
  • Tags, Triggers and Variables
  • User Interface & Management

Google Analytics & Google Tag Manager

  • Google Analytics tags (sessions and events)
  • Cross Domain Tracking
  • E-commerce Tracking for Google Analytics

Auto Event Listeners

  • Link, Click and Form Submit listeners
  • Auto event listeners
  • Auto event variables (Element Class, Element ID, Element URL and Element Text)
  • The Google Tag Manager Data Layer

Additional Configurations

  • Floodlight integration with Google Tag Manager
  • The floodlight approval process for Display Tags
  • AdWords tags and implementation
  • Custom HTML tags to implement any other script or tracking

Debugging and Publishing

  • Manage versions in Google Tag Manager
  • Preview the implementation. Debug possible errors or issues
  • Push live. Review to guarantee accurate data

Requirements

Having a basic knowledge of HTML would be an advantage but not mandatory.

Questions and answers

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What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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