Google Tag Manager Certification Training
Self-paced videos, Slide decks, Course Completion Certificate. Practical examples. Become a Digital Marketing Specialist
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Summary
- Certificate of completion available and is included in the price
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Overview
Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
If you want to set up event tracking in Google Tag Manager, you’ll need some knowledge about what “events” are, how Google Analytics works, what data you can track with events, what the reports look like in Google Analytics and how to name your categories, actions and labels.
- It may help your site load faster depending on how many tags you are using.
- It works with non-Google products.
- Flexibility to play around and test out almost anything you want.
- All third-party code is in one place.
- GTM has a preview and debug mode so you can see what’s working and what’s not before you make anything live. It shows you what tags are firing on the page.
Google Tag Manager can definitely make your life easier if you are willing to learn how it works. Make sure that you are actually using the data that you are setting up in GTM.
Course media
Resources
- Google Tag Manager - Course Syllabus - download
Description
Google Tag Manager - Course Syllabus
Fundamentals of Tag Manager (Applies to any tag manager)
Signing up for Google Tag Manager
Details of Google Tag Manager Interface
How to setup Google Tag Manager for Google Analytics and track page views
How to setup external link tracking as Events in Google Analytics via Google Tag Manager
How to setup Button click tracking in Google Analytics
Track JavaScript errors using GTM
Deploy GTM in WodPress
Use Data Layer in Google Tag Manager
Facebook Conversion and Re-targeting Pixel Facebook event tracking
- Learn Google Tag Manager and use it for managing Digital Marketing and Analytics tags
- Learn how to deploy various tags and track them in Google Analytics
- Learn how to use Data Layer to track certain actions
- Learn how to deploy Facebook pixel via Google Tag Manager
- Become confident in using Google Tag Manager
Who is this course for?
Everyone
Requirements
Passion to achieve your goals
Career path
- Web Analyst
- Digital Tag Developer
- Google Tag Manager
- Tag Development Lead
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A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.
What is an ‘endorsed’ course?
An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
