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As a Google certified partner for Optimize 360, we’re committed to helping you get the most value out of testing & personalising for your key user groups.
This one day course is led by one of our Optimisation practitioners, who are experienced across all industries and will demonstrate how Google Optimize and Optimize 360 can help you identify which journeys work best for your business.
We’ll look at the basic principles of website optimisation as well as the A/B and other testing methodologies, and personalisation that Optimize and Optimize 360 allows you to leverage.
We will help you to understand from both a technical and a strategic point of view how your organisation can get the most out of this product towards significant conversion rate uplifts while hitting your targets on all your business KPIs.
Together we'll practise how to get from forming your optimisation strategy to interpreting testing results.
Our Google Optimize & Optimize 360 course is available at our training centre in The Shard, London and the World Trade Center, Barcelona.
We also offer private training courses which are ideal if you have a team looking to learn more about Optimize & Optimize 360 and its advantages.
This course will explain all functionality and the advantages of Google Optimize and Optimize 360 as well as some of the fundamental principles and challenges of optimisation.
By the end of the course, you will have gained skills essential for improving your website and thus, boosting acquisition efforts, by converting visitors to customers and in turn, maximising value from those customers.
Upon completion of this course, you'll walk away with the ability to:
- Describe the importance of website optimisation
- Choose between a range of testing types and approaches
- Implement Google Optimize and Optimize 360
- Develop an optimisation and personalisation strategy
- Discover targeting opportunities and reporting methods
- Google Analytics 360 Suite Overview Cycle
- Principles of Website Optimisation
- Qualitative & Quantitative Research
- Strategy and Planning
- Case Study
How Optimize & Optimize 360 works
- Google Analytics 360 Stack
- Google Analytics 360 Suite integrations
- Optimize overview
Benefits of Optimize & Optimize 360
- Solutions for 3 optimisation challenges
- Experience optimisation
- Account structure
- Linking Optimize and Analytics
- Deploy Optimize
- Snippet deployment
- Optimize and GTM
- A/B split testing
- Multivariate (MVT)
- Redirection testing
- Multi-page Funnel test
Test & Personalise
- Experiment objectives
- Developer options
Integrations & Synergy
- Google AdWords
- Google BigQuery
How Optimize & Optimize 360 compares to other tools
Who is this course for?
Whether you’re an Optimisation rookie or CRO pro, this course is for anyone who wants to know more about Google Optimize and Optimize 360 and how they can use it to maximise conversion optimisation efforts.
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