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Google Optimize & Optimize 360

This course is perfect for understanding the capabilities of the free and enterprise-level version of the product.



£598.80 inc VAT
Finance options

Credit card or invoice

Study method
1 day, Full-time
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

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Location & dates

Floor 22, The Shard
32 London Bridge Street
South East London
United Kingdom


As a Google certified partner for Optimize 360, we’re committed to helping you get the most value out of testing & personalising for your key user groups.

This one day course is led by one of our Optimisation practitioners, who are experienced across all industries and will demonstrate how Google Optimize and Optimize 360 can help you identify which journeys work best for your business.

We’ll look at the basic principles of website optimisation as well as the A/B and other testing methodologies, and personalisation that Optimize and Optimize 360 allows you to leverage.

We will help you to understand from both a technical and a strategic point of view how your organisation can get the most out of this product towards significant conversion rate uplifts while hitting your targets on all your business KPIs.

Together we'll practise how to get from forming your optimisation strategy to interpreting testing results.

Our Google Optimize & Optimize 360 course is available at our training centre in The Shard, London and the World Trade Center, Barcelona.

We also offer private training courses which are ideal if you have a team looking to learn more about Optimize & Optimize 360 and its advantages.


This course will explain all functionality and the advantages of Google Optimize and Optimize 360 as well as some of the fundamental principles and challenges of optimisation.

By the end of the course, you will have gained skills essential for improving your website and thus, boosting acquisition efforts, by converting visitors to customers and in turn, maximising value from those customers.

Upon completion of this course, you'll walk away with the ability to:

  • Describe the importance of website optimisation
  • Choose between a range of testing types and approaches
  • Implement Google Optimize and Optimize 360
  • Develop an optimisation and personalisation strategy
  • Discover targeting opportunities and reporting methods



  • Google Analytics 360 Suite Overview Cycle
  • Principles of Website Optimisation

Getting started

  • Qualitative & Quantitative Research
  • Strategy and Planning
  • Case Study

How Optimize & Optimize 360 works

  • Google Analytics 360 Stack
  • Google Analytics 360 Suite integrations
  • Optimize overview

Benefits of Optimize & Optimize 360

  • Solutions for 3 optimisation challenges
  • Experience optimisation

Optimize Setup

  • Account structure
  • Linking Optimize and Analytics
  • Deploy Optimize
  • Snippet deployment
  • Optimize and GTM

Testing strategy

  • A/B split testing
  • Multivariate (MVT)
  • Redirection testing
  • Multi-page Funnel test

Test & Personalise

  • Experiment objectives
  • Targeting
  • Segmentation
  • Personalisation
  • Developer options
  • Reporting

Integrations & Synergy

  • Google AdWords
  • DoubleClick
  • Google BigQuery

How Optimize & Optimize 360 compares to other tools

Who is this course for?

Whether you’re an Optimisation rookie or CRO pro, this course is for anyone who wants to know more about Google Optimize and Optimize 360 and how they can use it to maximise conversion optimisation efforts.

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.