Google and Facebook Ads with Social Media Strategy

A masterclass in Digital Marketing 3- course bundle covering all essential marketing campaigns, search engines, PPC, advertisements, social media marketing, A to Z Facebook Ads, and effective social media strategy for anyone with any skill set to use the application confidently as a professional.

Digital industry experts have developed this course on using Digital Marketing to your benefit to reach your target audience online on various platforms. Digital marketing helps brands reach their target audience and promote their product or service in any sector.

Digital marketing allows brands to target a more specific or niche audience. This online course will sharpen your marketing skills in digitalization (users/customers are online), targeted audience reach, quick tracking, monitoring, and optimizing (performance of campaigns, etc.), enabling brands to provide a better interactive experience via digital marketing channels, cost-effective over outbound marketing methods, dynamic adaptability (easier to adapt and change the strategy), customer engagement and retention, remarkable ROI, and stay competitive in any sector. All you need is to master the skill of Digital Marketing. Keeping this in mind, this course started with essential ultimate Google Ads training, Facebook Ads beginner to expert step-by-step techniques, and impactful social media strategy.

This entirely online course has expanded on conversion tracking and Google AdWords campaigns, advertised products and services online effectively, and determined the value of many sorts as it suits your need. Digital marketing has been enriched with a further demonstration of boosting traffic and increasing website sales, monetizing the more than 6 billion daily searches on Google, and a proven step-by-step formula for creating profitable Facebook Ads to ensure you can do your job as a Digital Marketer expert.

You can start with any skill set and will reach the next level at the end of this course.

This Digital Marketing 3- course bundle consists of the following courses:

Course 1: Ultimate Google Ads Training
Course 2: Facebook Ads: Beginner To Expert Course
Course 3: Creating a Social Media Strategy

You will be able to do the following by the end of this course

• Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
• Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
• Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
• Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
• Advertise Your Products And Services Online Effectively
• Monetize The More Than 6 Billion Daily Searches On Google
• Boost Traffic and Increase Sales to Your Website
• My proven step-by-step formula for creating profitable Facebook Ads.
• A step-by-step guide to building custom, lookalike and saved audiences.
• How to make simple yet powerful Facebook Video Ads from scratch!
• Creating, launching and monitoring high-performing ads.
• How to create retargeting campaigns to increase your profits!
• Shortcuts to going from Facebook Ads beginner to expert in no time!
• How to build profitable Facebook Ad graphics from scratch!
• How to create campaigns, ad sets and ads quickly and easily.
• How to make irresistible offers that people can't wait to buy!

Why Choose this course?

- The course is developed and delivered by an Industry expert

- Get Instant E-certificate

- Entirely online

- Self-paced learning and laptop, tablet, and smartphone-friendly

And you will also get the following:

- Free PDF Certificate

- 12 Months Course Access

Certificate of completion

Digital certificate - Included

Course Curriculum

*** Course 1: Ultimate Google Ads Training***

• Introduction to Google Ads
• Creating and Setting Up Our First Google Ads Account
• Structuring Your Ad Groups Like A Professional
• How To Write Killer Ads in Google Ads!
• Setting Up Your AdWords Billing
• Keywords in Depth - The Heartbeat of Your Account
• Account Structure - How To Structure Ad Groups Like A pro
• The Incredible Dynamics Of The AdWords Auction
• Expanding And Refining Your Campaigns
• Negative Keywords - Your Greatest Ally
• Making Your Ads Unstoppable With Multiple Ad Extnesions
• Remarketing – Your Secret Weapon To Converting Like A Boss
• Keeping Track Of Profits With Conversion Tracking
• Profitable Bidding Strategies
• Using AdWords Scripts To Enhance Performance and Increase Optimization Speed
• Conclusion ... Goodbye For Now!
• Bonus Material!
• Resources

*** Course 2: Facebook Ads : Beginner To Expert Course***

• Facebook Ads Mastery Introduction
• Facebook Ads Foundations
• Creating Profitable Facebook Ads
• Creating Custom Facebook Audiences
• Facebook Ads Optimizing + Scaling

*** Course 3: Creating a Social Media Strategy ***

• Introduction
• Why Social Media Marketing is Important for Your Business
• Creating a Social Media Strategy

Certificates

Course Central is proud to offer a Certificate of Completion to all who complete courses successfully. Course Central tracks the learner’s course progress. However, the learner is responsible for validating the completion and understanding of the course. All Certificates of Completion can be validated from the Course Central website using the validation code.

Transcripts

A Transcript for the course with completed module details can be requested for as little as £4.99. Please note that all course Certificates and Transcripts will be titled as published on the Course Central platform.

Digital marketing, also called online marketing, promotes brands to connect with potential customers using the internet and other forms of digital communication, including email, social media, web-based advertising and text and multimedia messages as a marketing channel.

Digital marketing assists brands in targeting the right audience at the right time, no matter which part of the world and when they are scrolling through relevant products or services.

Digital marketing is critical in today's day and age. Unlike traditional marketing, it helps focus on targeted audiences with a global reach, bringing in high revenue with little investment. It is conversion-led and can easily monitor. Damage control is also easy with digital marketing.

Digital marketing uses channels or technologies to sell or promote a product or service. Content marketing, email marketing, pay-per-click (PPC) advertising, and SEO all fall under the umbrella of digital marketing. Put more simply: if you want to buy something when you're online, then that's digital marketing at work.

Connecting with customers' digital platforms helps build a broader audience that trusts your brand. It's beneficial for small businesses, which can easily leverage digital marketing tactics without the help of a marketing department or agency.

The undeniable reach of digital mediums means a business can access a large audience for its products and services. Compare the spread of an ad in a local newspaper versus a post on social media. That ad is limited to the newspaper's subscribers, and for each day you run it, that's money out of your marketing budget. The post can reach anyone on the platform; you don't pay for each day it's on your profile.

You are hitting an arrow in the dark without a digital marketing strategy. Businesses today need a digital marketing strategy to guide them in a specific direction. The first step is to identify clear marketing goals. These include increased brand awareness, clicks to the website, and an overall increase in conversions paving the way to customer loyalty.

Digital Marketing is effective in all industries. It connects businesses with ideal customers when they are on Google. It includes strategies to target your exact audience online, making more sales, driving more traffic to your website, and increasing your revenue year over year. Digital marketing is valuable to your business's growth and helps you establish an authoritative online presence.

By investing in digital, you will help your business grow. Eighty-nine per cent of marketers say methods like search engine optimization (SEO) are booming. Additionally, pay-per-click (PPC) advertising increases brand awareness by as much as 80 per cent.

With endless opportunities, digital marketing can seem intimidating if you've never used it for a business. There are a variety of platforms and digital marketing terms that may make it seem like a more significant project than it is. Digital marketing has four key advantages over traditional marketing – measurability, affordability, speed and engagement.

Today's digital marketing age plays a massive role in the tourism industry. It can help businesses understand consumer behaviour, make customer conversations more accessible, and enhance their offerings with maximum customer satisfaction. The marketing efforts can be more targeted with various digital ads and can help identify their customer base.

Businesses are turning to digital mediums for their branding needs as they see the target audience shift to search engines and social media. With digital marketing, companies receive trackable results, leads, and sales.

Growth in business due to digital marketing has led to more budget allocation for digital marketers, which has increased the number of digital marketing jobs. Hence, the scope of digital marketing is ever-evolving and growing exponentially.

Existing qualification level: No specific previous qualification is required. However, a basic understanding of English and ICT would benefit in understanding the content.

Existing skill levels: Minimum ICT skills to operate any computer system is beneficial. No, previous experience in Digital Marketing is required.

Technical requirements: Access to any computer or laptop would benefit from practicing and following the instructions.

Digital Marketing will open many opportunities for anyone due to its versatile use in business settings, from Digital marketing managers to digital marketing officers or executives, digital marketing assistants, SEO managers, Digital Marketing Directors, email marketers, digital marketers, and not limited to this.

The salary expectation can grow from £30,000 per annum to £60,000 per annum.

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