Google Analytics

This course will teach you how to use Google Analytics in your marketing campaigns.



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£99 inc VAT (was £199)
Or £33.00/mo. for 3 months... Read more
Offer ends 31 January 2021
Study method
Online, self-paced
1 month
No formal qualification

6 students purchased this course

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Google Analytics is one of the most used tools for analysing website traffic data today. In terms of recruitment Google analytics is a requirement for many job positions, such as those in digital marketing. Whether you are looking to manage your own website, or a large commercial website, understanding how to use this tool can be a huge advantage.


The Google Analytics course will help you learn about Google’s measurement tools. Here you can learn how to grow your business through intelligent data collection and analysis. If you’re new to analytics then this Google Analytics course is perfect for beginners.

What you will learn

In this course you will learn how to create an account, implement tracking code, analyze basics reports and more. You will learn the fundamentals of Google Analytics which includes how to navigate the Google Analytics interface and how to analyse basic audience reports and more.


Module 1: Introduction to Google Analytics

Intro Definitions – Part 1
Intro Definitions – Part 2
How Google Analytics Works

Module 2: Fundamentals of Google Analytics

Build Analytics Infrastructure
Setting Up Conversion Data
Input New Users
Setting Up Conversion Data
Examine Extra Points

Module 3: Basics of Google Analytics

Basic Features
Adding A Dashboard
Sharing Reports
Realtime Analytics
Standard Reports

Module 4: Reports in Google Analytics

Acquisitions Intro
All Traffic Acquisitions
Acquisitions Overview
Acquisitions Channels
Cross Development
All Referrals
Webmaster Tools

Module 5: Behavioural Reports

Behavioural Reports Intro
Content Drilldown
Landing Pages
Esist Pages
Event Flow Report
Working With Events
Site Search Report- Part1
Working Site Report
Site Search Report- Part2
Site Search Report- Part3
Behaviour Flow Report
Site Speed
Using Site Speed Search
Page Timings
Speed Suggestions
User Timing AdSense
Inpage Analytics

Module 6: Audience

Audience Reports
Location Report
Frequency Recency
Engagement Report
Technology Reports
Mobile Reporting
Demographic Report
Visitor Flow Chart

Module 7: Conversions

Intro To Module 7
Funnel Visualization
Goal Flow Report
Reverse Goal Path
Goal URLs
E-commerce Reports
Product Performance Reports
Transactions Report
Time To Purchase Report
Multi-Channels Funnels Report
Assisted Conversion Report
Top Conversion Paths Report
Time Log And Path Length Report
Attribution Report And Model Comparison Tool

Please note that the official exam is not included, however for those who complete the course, they will receive a completion certificate upon request.

Who is this course for?

This course is for those who would like to be proficient in Google Analytics. With many employers seeking employees with Google Analytics experience this is a great addition to your CV.


There are no requirements for this course.

Career path

  • Digital Marketing Manager
  • SEO Specialist
  • PPC Specialist
  • Online Marketing Manager
  • Assistant Digital Marketer
  • SEO Consultant

Questions and answers

No questions or answers found containing ''.

GR asked:

Do we get an industry-recognized certificate after the course?


Hi, GR Upon completing this course, you will receive a completion certificate upon request.

This was helpful. Thank you for your feedback.


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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