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Google Analytics Fundamentals Level 3 Training
Course Line On Demand

100% Online | 2026 Updated | Cheapest Fees | No Hidden Fees | Free PDF Certificate | 24/7 Support

Summary

Price
£19.99 inc VAT
Study method
Online, On Demand 
Duration
2.5 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free
Assessment details
  • Final Exam (included in price)
Additional info
  • Tutor is available to students
3 students purchased this course

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Overview

The Google Analytics Fundamentals Level 3 Training course is designed for learners who want to develop a structured understanding of how advanced analytics concepts are applied to measure, analyse, and improve digital performance. Google Analytics is a widely used analytics platform that helps organisations understand user behaviour, content performance, and conversion pathways across websites and digital products.

This course builds on foundational analytics knowledge by introducing more advanced Google Analytics concepts such as custom dimensions, event tracking, attribution modelling, segmentation, reporting, and data visualisation. Learners explore how analytics data supports informed decision-making, performance optimisation, and strategic planning.

Google Analytics is examined from a practical and analytical perspective. The course highlights how tracking configurations, reporting structures, and data interpretation are used responsibly within business and marketing environments. Strong emphasis is placed on data quality, ethical use of data, and awareness of privacy and regulatory considerations in the UK and EU.

Rather than focusing on platform certification or technical implementation authority, this course develops analytical thinking, platform awareness, and data-driven insight skills suitable for junior analysts, marketing support roles, or progression-focused learners.

This Level 3 course provides a solid foundation for learners aiming to build confidence in using Google Analytics as part of wider digital analytics and performance measurement activities.

Certificates

Assessment details

Final Exam

Included in course price

Curriculum

14
sections
38
lectures
2h 29m
total

Description

The Google Analytics Fundamentals Level 3 Training course consists of twelve structured lectures followed by a final assessment, designed to build understanding progressively from advanced tracking concepts to insight generation and compliance awareness.

The course begins with an introduction to advanced Google Analytics, exploring the value of advanced analytics, tracking configurations, and awareness of recent platform features and updates.

Custom dimensions and metrics introduce how organisations extend standard analytics tracking to capture more meaningful user data and behavioural insights.

Event tracking and enhanced e-commerce explore how user interactions, product performance, and customer journeys are tracked and analysed.

Cross-domain and cross-device tracking focus on understanding user behaviour across multiple platforms and properties, providing a holistic view of the user journey.

Advanced segmentation and filtering examine how analysts isolate specific user groups, improve data quality, and generate deeper insights.

Attribution modelling introduces different attribution approaches, conversion path analysis, and awareness of how attribution supports marketing decision-making.

Google Tag Manager integration explores how tracking codes and user interactions are managed efficiently, including no-code tracking concepts.

Data import and data visualisation introduce external data integration and the use of dashboards and reports to communicate insights clearly.

Mobile app analytics examine user behaviour, engagement, and retention within app environments, from an awareness perspective.

Advanced reporting and insights focus on creating custom reports, visualising data, and extracting actionable insights aligned with key performance indicators.

A/B testing and experimentation introduce testing concepts, result analysis, and optimisation awareness to support data-driven improvements.

GDPR compliance and data privacy conclude the course, covering UK data protection principles, responsible analytics usage, and compliance awareness.

Assessment allows learners to demonstrate understanding of Google Analytics concepts, analytical reasoning, and responsible data practices.

Certification
Upon successful completion of the Google Analytics Fundamentals Level 3 Training course, learners receive a free digital certificate from Reed confirming course completion. A provider-issued certificate is also available following verification, with optional premium certificates and academic transcripts available separately.

Who is this course for?

This Google Analytics course is suitable for learners seeking to develop intermediate-level analytics knowledge. It is ideal for marketing assistants, digital analysts, content managers, business owners, data-driven professionals, or individuals preparing for further study in analytics or digital marketing.

Requirements

No formal qualifications are required to enrol on this Google Analytics course. Learners should have a basic standard of English, access to the internet, and a computer, tablet, or smartphone. Prior exposure to basic analytics concepts is helpful but not mandatory. Commitment to completing assessments is required.

Career path

This Google Analytics course supports progression into digital analytics support roles, marketing analysis positions, performance reporting roles, or further professional development in data analytics, digital marketing, or business intelligence.

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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