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Google AdWords Campaign

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£12 inc VAT
Study method
Online, On Demand What's this?
0.5 hours
No formal qualification
2 CPD hours / points
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

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AdWords is an online advertising platform produced by Google where businesses, freelancers, and advertisers spend capital to showcase their contents and services to the web users who use the Google search engine. Google launched its AdWords platform in 2000 and is now Google’s primary revenue source, representing 90% of Google’s revenue in 2020 alone.

The AdWords’ system is constructed on cookies and keywords that advertisers finalise; the system then uses these bases for advertising content in ranked order by applicability. AdWords provides services and pay-per-click (PPC) and cost-per-acquisition (CPA) advertising to help clients enhance their ROI.

Internet advertising is turning into a crucial area for organisations all around the globe. So it’s mandatory for organisations, especially large organisations, to evolve and grab this opportunity to get hold of a larger audience. Hence, creating a practical and attractive Google Adword campaign becomes that necessary in this modern time.

In our Google AdWords Campaign course, we will learn how AdWords work, the importance of Google AdWords, what PPC is, how to construct and manage the budget, the importance of properly setting up an AdWords budget. How to choose keywords, set up ad groups, map a captivating ad, and make modifications to shoot up success and ROI.

Learning outcomes of Google AdWords Campaign

By the end of this Google AdWords Campaign, you will be able to learn:

  • Definition of Google AdWords and pay per click
  • Creating lists and categories
  • Basic understanding of AdWords lingo
  • How to plan strategies for your organisations
  • How to locate tracking and statistical information
  • How to relate discussions from click-through
  • Deciding upon if you will write your ad on your own or seek out a third party for aid
  • How to construct eye-catching ads
  • How to make them rank highly
  • AdWords terms and conditions

Study Crusie Highlights

By doing our Google AdWords Campaign Course you will be able to get:

  • 24/7 access to the course for lifetime
  • High-quality e-learning study materials
  • Efficient exam system, assessment and instant results
  • The UK and globally prestigious certification
  • Developed by qualified professionals with updated resources
  • Get Hardcopy certificate With FREE SHIPPING
  • Available to students anywhere in the world


2 CPD hours / points
Accredited by The CPD Accreditation Group


0h 30m
    • 1: Module 01: Understanding AdWords Lingo 04:00 PDF
    • 2: Module 02: Creating an AdWords Strategy 09:00 PDF
    • 3: Module 03: Creating a PPC Campaign 04:00 PDF
    • 4: Module 04: Designing Your Ads 06:00 PDF
    • 5: Module 05: Looking at Success 07:00 PDF

Course media


Course Curriculum of Google AdWords

Our Google AdWords Campaign course is broken down into 05 flexible lessons, which we believe will help you to easily get the knowledge of each concept – from the fundamentals to the most advanced aspects of this skill. If you want to kickstart your career with the right knowledge of the industry, then this is a sure way to success.

This Google AdWords Campaign course is designed with the following modules:

Google AdWords Campaign Module 01: Understanding AdWords Lingo

Our first module will cover how to first up in Google AdWord, What is SEO and its significance in Google AdWord, the definition of Google AdWord, PPC, and how it works.

Google AdWords Campaign Module 02: Creating an AdWords Strategy

In our second module, we will cover the proper planning process, choose the right keyword, get accustomed to keywords, what are a long tail and short tail and their impact, and the importance of understanding Ad groups.

Google AdWords Campaign Module 03: Creating a PPC Campaign

Our third module will cover the proper methods to set up your PPC budget and focus on the quality score.

Google AdWords Campaign Module 04: Designing Your Ads

Our fourth module will cover choosing your prefered language, advanced persuasive techniques, always keeping your eyes open and learning how to structure your ad correctly.

Google AdWords Campaign Module 05: Looking at Success

In the fifth and final module, we will cover understanding the key metrics, higher clickthrough rates(CTR) help, setting up split tests, using Google’s Display Network (GDN), and asking for Help and keeping tabs on updated tricks.


After finishing the course thoroughly, you will need to pass an automated, multiple-choice questions exam, which will give you the immediate result once you complete the test. To make the deal sweeter, we offer you all of these in a one-time payment!


After finishing the course, the learner will instantly receive an E-Certificate, which will cost only £2.99. You can also have your printed certificate delivered via post. Although there is no expiry date on the certificate, we do recommend our learners to renew the certificate every twelve months.


Anyone who desires to learn how to create Google AdWords can apply to our Google AdWords Campaign course. There is no requirement needed—only basic English and computing skills and a strong desire, ambition, patience, and focus towards learning wholeheartedly.

Career path

If the learner can focus and complete our course, there are many career paths where Google AdWords Campaign course is directly or indirectly connected. Just name a few:

  • Advertisement industries
  • Google AdWords directly

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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.