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Google Ads Training Course

QLS Level 5 Diploma | Free CPD Certified Landing Page, SEO & Email Marketing Course | MCQ Exam & Tutor Support Included


Lead Academy

Summary

Price
£21 inc VAT
Study method
Online
Duration
Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
35 CPD hours / points
Achievement
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

2 students purchased this course

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Overview

This bundle course has been designed with 4 CPD & IPHM accredited courses to provide the ultimate learning experience for our learners to further develop their expertise in their chosen field. Gain the essentials skills and knowledge you need to propel your career forward as a paid media marketer.

This Bundle Package Includes:

The following courses of the Google ads course will set you up with a solid foundation in the Google ads industry and give you the essential skills you need to get succeed!

  1. Google Ads Endorsed by Quality Licence Scheme
  2. Landing Page Endorsed by Quality Licence Scheme
  3. SEO
  4. Email Marketing

Why Choose Lead Academy:

  • 4 Courses Bundle
  • Certified by CPD
  • Accredited by The International Practitioners of Holistic Medicine (IPHM)
  • Endorsed by Quality Licence Scheme
  • 3 Bonus Courses
  • Lifetime Access
  • High-quality e-learning study materials
  • Self-paced, no fixed schedules
  • 24/7 customer support through email
  • Available to students anywhere in the world
  • Study in a user-friendly, advanced online learning platform

If you’re interested in working as a paid media marketer or want to learn more skills on Google ads but unsure of where to start, then this Google ads course will set you up with a solid foundation to become a confident paid media marketer and develop more advanced skills.

The Google ads course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a paid media marketer.

The Google ads courses bundle will help learners to fully-enhance their skill set in team leading and active monitoring. By combining these related courses, learners will be equipped with a wide range of desirable skills to fast track their career.

This comprehensive Google ads course is the perfect way to kickstart your career in the field of Google ads. This Google ads course will give you a competitive advantage in your career, making you stand out from all other applicants and employees.

This Google ads course supports learners of all skill levels. Whether you’re an intermediate or advanced learner looking to brush up on your skills or a beginner wanting to start a new career or learn something new, our dedicated team of expert tutors are on hand to guide you through your learning every step of the way from enrolment to course completion.

As one of the leading course providers and most renowned e-learning specialists online, we’re dedicated to giving you the best educational experience possible. This Google ads course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience. These endorsed courses have been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

How Will I Benefit?

  • Boost your career in Google ads
  • Deepen your knowledge and skills in your chosen field just in hours not years!
  • Study a course that has been designed by industry expert
  • Save money and time by studying at your convenient time
  • Have access to a tutor whenever you are in need

So, what are you thinking about! Start getting the benefits by enrolling today!

Achievement

CPD

35 CPD hours / points
Accredited by The CPD Certification Service

Course media

Description

The Google ads is a popular training course, ideal for anyone who is looking to kickstart their career as a paid media marketer, as well as professionals who want to test their existing skills and knowledge. If you want to gain an in-depth understanding of Google ads, then this program is perfect for you.

Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.

We pride ourselves on our supportive network of dedicated instructors and attentive customer service team who are dedicated to assisting you through your learning journey. Contact them at any time via email should you have any questions or queries.

Course Syllabus:

We have divided the Google ads course into 4 user-friendly courses modules, covering all fundamental areas of Google ads to provide learners with the relevant skills and industry knowledge to take their career to the next level.

How IT Works

  • How IT Works

Introduction to Google Ads

  • Welcome to Google Ads Masterclass
  • Google Ads Formula Calculator
  • What is Google Ads?
  • Where do Google Ads Show Up?

Creating And Setting Up Our First Google Ads Account

  • Creating Your First Google Ads Account
  • Understanding the Google Ads Account Hierarchy
  • Understanding Network Settings
  • Understanding Location Targeting
  • Configuring Location Targeting in Google Ads
  • Viewing Location Reports in Google Ads
  • Understanding Advanced Location Options
  • Setting and Configuring Languages
  • Bidding Strategies: Target Search Page Location
  • Bidding Strategies: Target ROAS
  • Bidding Strategies: Target CPA
  • Bidding Strategies: Target Outranking Share
  • Bidding Strategies: Maximize Clicks
  • Bidding Strategies: Enhanced CPC Bidding
  • Bidding Strategies: Manual CPC Bidding
  • Introduction to Dynamic Search Ads!
  • Understanding Sitelink Extensions
  • Callout Extensions
  • Call Extensions
  • Structured Snippet Extensions
  • App Extensions
  • Message Extensions
  • Promotion Extensions
  • Price Extensions
  • Understanding Ad Rotation Settings
  • The Basics of Ad Scheduling
  • Understanding the Basics of Device Targeting
  • Understanding Campaign URL Options

Structuring Your Ads Groups Like a Professional

  • Ad Group Structure Basics and Organization
  • Ad Group Structure Ideas
  • Creating Our First Ad Group in Google Ads

How To Write Killer Ads in Google ads!

  • The Anatomy of Google Text Ads
  • Compliance in Google Text Ads
  • Best Practices for Successful Text Ads
  • The BJ Fogg Behavioral Model
  • Creating Our First Ad in Google Ads

Setting Up Your Adwords Billing

  • Configuring Your Billing Details in Google Ads

Keywords In Depth - The Heartbeat Of Your Account

  • Keyword Basics: Keywords vs Queries
  • The Basics of Keyword Research
  • The Basics of Keyword Planning
  • The Basics of Keyword Organization
  • Understanding Keyword Match Types
  • Keyword Match Types: Broad Match Modified
  • Keyword Match Types: Broad Match Modified
  • Keyword Match Types: Phrase Match
  • Keyword Match Types: Exact Match
  • Keyword Match Types: Negative Match
  • Using the Search Term Report to Find Negative Keywords Part 1
  • Using the Search Term Report to Find Negative Keywords Part 2
  • Understanding Negative Keyword Lists
  • Adding Negative Keywords at The Ad Group Level
  • Traffic Sculpting Using OPTMYZR
  • Keyword Organization: Formatting Keywords in Excel
  • Keyword Bidding Basics: Setting Your Initial Max CPC Bids

Account Structure - How to Structure Ad Groups Like a Pro

  • Account Structure: How To Create A New Ad Group Within Your Campaign
  • Importing Your Keyword Lists From Excel Into Your New Ad Group
  • Creating Multiple, Relevant Ads For Your New Ad Groups

The Incredible Dynamics of The Adwords Auction

  • Introduction To The AdWords Auction
  • Understanding Quality Score: Click Through Rate And Ad Relevancy
  • Understanding Quality Score: Landing Page Quality
  • Understanding Ad Rank and How It Is Calculated
  • When You Could Ignore Low Quality Scores (and when you can’t!)

Expanding And Refining Your Campaigns

  • Navigating The AdWords Dashboard
  • How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
  • Editing The Essential Campaign Settings
  • How To Create New Campaigns That Will Improve Your Results
  • How ToUse Your Website To Make The Best Campaigns Possible
  • How To Set Up Powerful Custom Schedules For Your Campaigns

Negative Keywords - Your Greatest Ally

  • Understanding Negative Keywords In-Depth
  • Using Broad, Phrase and Exact Match With Your Negative Keywords
  • Adding and Removing Negative Keywords and Negative Keyword Lists

Making Your Ads Unstoppable With Multiple Ad Extensions

  • Introduction To Ad Extensions
  • The Benefits Of Using Ad Extensions
  • Different Types Of Ad Extensions and Best Practices
  • Adding Sitelink Extensions
  • Configuring Your Sitelink Extensions For The Best Results
  • Adding Callout Extensions And Phone Extensions

Remarking - Your Secret Weapon To Converting Like a Boss

  • The 5 Primary Forms Of Remarketing
  • Realizing The Benefits And Importance Of Remarketing
  • How To Create And Add Your Remarketing Tag
  • Creating Your First Remarketing Audience
  • Configuring Your Remarketing Campaign Settings

Keeping Track of Profits With Conversion Tracking

  • Understanding The Basics Of Conversion Tracking
  • Exploring The Different Conversion Actions Visitors Take On Your Site
  • Setting Up Conversion Tracking For Form Submissions
  • Generating And Installing Your Conversion Tracking Tag
  • Understanding The Basics Of Phone Call Tracking

Profitable Bidding Strategies

  • How To Mathematically Calculate ROI and ROAS
  • Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
  • Calculating Profitable Keyword Bids Based On Revenue Per Click

Using Adwords Scripts to Enhance Performance And Increase Optimization Speed

  • Introduction To AdWords Scripts – What Are Scripts
  • Bidding To Average Position AdWords Script Part 1
  • Bidding To Average Position AdWords Script Part 2

Conclusion ... Goodbye For Now!

  • Conclusion

Bonus Material!

  • Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords
  • Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads

Certificate of Achievement

Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to obtain the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65 and will be charged separately for each course.

Certificate of Achievement from Lead Academy

After successfully passing the MCQ exam, you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. You/your employer can verify your certificate through our website. Certificate can be obtained in PDF version and will be charged separately for each course, at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.

Who is this course for?

This comprehensive Google ads course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of Google ads.

This Google ads course is felicitous for those, who want to be the best in their jobs.

Whether you are completely new to the field or are an aspiring professional, the Google ads course will help open doors to a wide range of professions within your chosen field, helping you to stand out to employers with up to date skills that can be used to enhance your CV.

Requirements

  • There are no academic entry requirements for this Google ads course, and it is open to students of all academic backgrounds.
  • As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.

Career path

This Google ads course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry.

Questions and answers

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FAQs

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