Google Ads Mastery: Conversion Tracking & Ad Auction Strategies

This Google Ads Training course is designed for professionals who want to thrive in their profession. The course covers all the essential skills and knowledge needed to become specialised in this sector. You will learn real-life knowledge and expertise from the industry experts and practitioners from this course.

This course starts with the basic knowledge of Google Ads and gradually shares expertise knowledge. In this course you will get a complete idea of Google Ads with key concepts, strategies regarding use of it and in-depth knowledge. This course is completely an online course. You can access this course from any part of the world with just a smart device and the internet.

By the end of this course, you will get complete knowledge and marketable skills. The course also comes with a certificate, which will add extra value to your resume and help you stand out in the job market. In short, This course is the perfect course to fast-track your career. So, why are you waiting? Enrol this course today!

What you will learn from this course?

• Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
• Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
• Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
• Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
• Advertise Your Products And Services Online Effectively
• Monetize The More Than 6 Billion Daily Searches On Google
• Boost Traffic and Increase Sales to Your Website

Why Choose this course?

• Conducted by industry experts
• Get Instant E-certificate
• Fully online, interactive course with Professional voice-over
• Developed by qualified professionals
• Self paced learning and laptop, tablet, smartphone friendly
• Tutor Support

And you will also get these gifts

• Free PDF Certificate
• Lifetime Course Access

Certificate of completion

Digital certificate - Included

***Course Curriculum***

Introduction to Google Ads

• Welcome to Google Ads Masterclass!
• Google Ads Formula Calculator
• AdWords Formula Calculator I Built For You
• What is Google Ads?
• Where do Google Ads Show Up?

Creating and Setting Up Our First Google Ads Account

• Creating Your First Google Ads Account
• Account Hierarchy
• Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
• Understanding Network Settings & Location Targeting
• Configuring Location Targeting in Google Ads
• Viewing Location Reports in Google Ads
• Understanding Advanced Location Options
• Setting and Configuring Languages
• Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
• Finding Your Hourly Reports in the Google Ads Interface
• Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
• Bidding Strategies: Target Search Page Location & Target ROAS
• Bidding Strategies: Target CPA & Target Outranking Share
• Bidding Strategies: Enhanced CPC Bidding & Manual CPC Bidding
• Campaign Start and End Dates
• Introduction to Dynamic Search Ads!
• Understanding Sitelink Extensions
• Callout Extensions
• Call Extensions
• Structured Snippet Extensions
• App Extensions
• Message Extensions
• Location Extensions
• Location Setting Exercise
• Promotion Extensions
• Price Extensions
• Understanding Ad Rotation Settings
• The Basics of Ad Scheduling
• Understanding the Basics of Device Targeting
• Understanding Campaign URL Options

Structuring Your Ad Groups Like A Professional

• Ad Group Structure Basics and Organization
• Ad Group Structure Ideas
• Creating Our First Ad Group in Google Ads

How To Write Killer Ads in Google Ads!

• The Anatomy of Google Text Ads
• Compliance in Google Text Ads
• Requesting a Manual Review of Your Ads and Expediting the Process
• Best Practices for Successful Text Ads
• Real Life Case Ad Copy Case Study: Medical Equipment Company
• Creating Our First Ad in Google Ads

Setting Up Your AdWords Billing

• Configuring Your Billing Details in Google Ads

Keywords in Depth - The Heartbeat of Your Account

• Keyword Basics: Keywords vs Queries
• The Basics of Keyword Research & Planning
• The Basics of Keyword Organization
• Understanding Keyword Match Types
• Keyword Match Types: Broad Match & Phrase Match
• Keyword Match Types: Exact Match & Negative Match
• Using the Search Term Report to Find Negative Keywords Part 1 & 2
• Understanding Negative Keyword Lists
• Traffic Sculpting: Negative Keywords at the Ad Group Level
• Adding Negative Keywords at The Ad Group Level
• Traffic Sculpting Using OPTMYZR
• Using Additional Research Tools to Get Negative Keyword Ideas
• Keyword Research: Using the Google Keyword Planner 1 & 2
• Keyword Planning: The 6 Main Ways People Communicate With Search Engines
• Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates
• Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
• Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure

Account Structure - How To Structure Ad Groups Like A pro

• Account Structure: How To Create A New Ad Group Within Your Campaign
• Importing Your Keyword Lists From Excel Into Your New Ad Group
• Creating Multiple, Relevant Ads For Your New Ad Groups

The Incredible Dynamics Of The AdWords Auction

• Introduction To The AdWords Auction
• Understanding Quality Score: Click Through Rate And Ad Relevancy & Landing Page Quality
• Ad Rank and How It Is Calculated
• When You Could Ignore Low Quality Scores (and when you can't!)
• Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)(2/3)(3/3)

Expanding And Refining Your Campaigns

• Navigating The AdWords Dashboard
• How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
• Editing The Essential Campaign Settings
• How To Create New Campaigns That Will Improve Your Results
• How To Use Your Website To Make The Best Campaigns Possible
• How To Set Up Powerful Custom Schedules For Your Campaigns
• Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules

Negative Keywords - Your Greatest Ally

• Understanding Negative Keywords In-Depth
• Using Broad, Phrase and Exact Match With Your Negative Keywords
• Adding and Removing Negative Keywords and Negative Keyword Lists

Making Your Ads Unstoppable With Multiple Ad Extensions

• Introduction To Ad Extensions
• The Benefits Of Using Ad Extensions
• Different Types Of Ad Extensions and Best Practice
• Adding Sitelink Extensions
• Configuring Your Sitelink Extensions For The Best Results
• Adding Callout Extensions And Phone Extensions

Remarketing – Your Secret Weapon To Converting Like A Boss

• The 5 Primary Forms Of Remarketing
• Realizing The Benefits And Importance Of Remarketing
• How To Create And Add Your Remarketing Tag
• Creating Your First Remarketing Audience
• Configuring Your Remarketing Campaign Settings

Keeping Track Of Profits With Conversion Tracking

• Understanding The Basics Of Conversion Tracking
• Exploring The Different Conversion Actions Visitors Take On Your Site
• Setting Up Conversion Tracking For Form Submissions
• Generating And Installing Your Conversion Tracking Tag
• Understanding The Basics Of Phone Call Tracking
• Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data

Profitable Bidding Strategies

• Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction
• How To Mathematically Calculate ROI and ROAS
• Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
• Calculating Profitable Keyword Bids Based On Revenue Per Click

Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

• Introduction To AdWords Scripts - What Are Scripts?
• Bidding To Average Position AdWords Script Part 1 & 2

Certificates

Course Central is proud to offer a Certificate of Completion to all who complete courses successfully. Course Central tracks the learner’s course progress. However, the learner is responsible for validating the completion and understanding of the course. All Certificates of Completion can be validated from the Course Central website using the validation code.

Transcripts

A Transcript for the course with completed module details can be requested for as little as £4.99. Please note that all course Certificates and Transcripts will be titled as published on the Course Central platform.

This courses is ideal for those who work in or aspire to work in the following professions:

• Anyone who wants to master the world's most powerful and popular advertising platform
• Small Business Owners who want to increase their sales and revenue through their webiste
• Entrepreneurs who want to leverage the power of the world's most advanced advertising platform to their competitive advantage
• Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction how they can succeed with AdWords
• Students who want to develop a set of professional marketing skills
• Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way
• This course is NOT for you if you are not ready to take your online advertising and marketing seriously
• If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed

• For This Google AdWords Course you should have a website, landing page or Facebook page that you want to send traffic to.
• BUT even if you don't have a landing page or website yet, you should still enroll in this AdWords course to become an expert in pay per click advertising
• All you need is a laptop, tablet or smartphone with an internet connection!
• NO experience with AdWords required!

Thistraining course will lead you to many different career opportunities, here are few prospects:

• Google Ads Specialist
• PPC Specialist
• Google Adwords Campaign Manager
• PPC account executive
• PPC account manager
• PPC analyst
• PPC executive
• PPC manager.

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