Google Ads eCommerce Success

Certificate Included (PDF) | CPD Accredited | Video Course | Lifetime Access | Tutor Support

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£13 inc VAT (was £315)
Offer ends 26 October 2020
Study method
Online, self-paced
1 hour
Access to content
Lifetime access
No formal qualification
1 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

1 student purchased this course

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Google ads is a very effective platform for companies to get leads and ultimately improve on their sales. But the right knowledge, understanding and a well-defined plan is necessary to be able to use Google for full advantage. The Google Ads eCommerce Success course has been designed to teach learners how to make the best use of Google Ads for business purposes.

What Will I Learn?

  • How to build a strategic campaign structure and make the best use of the Google Ads console.
  • How to run and utilise Dynamic Search Campaigns to leverage long-tail traffic and keep costs within your budget.
  • How to set up search ad campaigns to best target category traffic
  • How to implement dynamic ad customisers to create hyper-relevant ads for searchers
  • How to structure Google shopping campaigns for easy optimisation towards maximum ROI.
  • Use of multi-tiered retargeting strategies specifically tailored for eCommerce campaigns.

This Google Ads eCommerce Success course is designed to teach learners how to utilise Google Ads and make the best use of it to achieve business success, especially for eCommerce businesses. This comprehensive course includes everything you need to become a master in Google Ads for business in days.

Throughout this course, you’ll learn the ins and outs of Google Ads campaigns, including setting up a strategic campaign structure and search ad campaign, audience targeting, the use of dynamic search campaigns, and how to capture long-tail traffic by keeping your costs low. Also, the course will teach you how to optimise your budget and structure Google shopping campaigns to maximise ROI. Besides, you’ll learn how to use multi-tiered retargeting strategies specifically tailored for eCommerce campaigns.

Upon completion of this CPD accredited course, you will be awarded a certificate of completion, as proof of your expertise in this field and you can showcase your certificate on your Linkedin profile and your resume to impress employers and boost your career. If you are an aspiring professional or are looking for professional skills to excel in this field, a certificate from this course will help you appear as a strong candidate. You can also validate your certification from our website.

Our Google Ads eCommerce Success Course is packed with 3 modules and takes 1 hour, 13 minutes to study.

You will be able to study this course at your own pace, from anywhere and at any time. Enrol today if you want to master the use of Google Ads and run ad campaigns for eCommerce businesses like a pro.


1 CPD hours / points
Accredited by CPD Accreditation Group

Course media


Course Curriculum

Ecommerce for AdWords Campaigns

  • Introduction
  • Ecommerce Campaign Structure
  • Dynamic Search Ads
  • Search Campaigns
  • Ad Customisers
  • Google Shopping Campaign Structure Setup
  • Multi-tiered Retargeting strategies tailored for eCommerce
  • 404 Error Checking Scrip

Ecommerce & Enhanced - Ecommerce tracking for Google Analytics

  • Background to ecommerce tracking reports
  • Setup for ecommerce tracking
  • Ecommerce Reports Review in Google Analytics

Product Feeds for AdWords

  • The Future of Google Shopping
  • Background to Product Feeds
  • Google Merchant Centre Walk-through
  • Feed Policy & Troubleshooting Issues
  • Optimising Feed Quality
  • Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks


Complete your course by sitting for an MCQ assessment. To pass the test, you need to achieve 60% or higher in the final assessment. After passing, you will be able to get the UK and internationally recognised certificate to share your achievement with potential employers or to include it in your CV. The PDF certificate is totally free, or you can get a a physical version of your certificate for £12 (Shipping cost inside the UK is free, and outside the UK is £9.99).

Who is this course for?

Anyone working for or with an eCommerce website


Some familiarity with Google Ads is assumed

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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