Google Ads Diploma Course

Lead Academy

Certificate of Completion

Digital certificate - Included

CPD UK Accredited Certificate of Achievement

Digital certificate - Included

The Google Ads Training is a popular training course, ideal for anyone who is looking to kickstart their career as a paid media marketer, as well as professionals who want to test their existing skills and knowledge. If you want to gain an in-depth understanding of Google Ads, then this program is perfect for you.

Course Syllabus:

We have divided the Google Ads Training Course into 131 user-friendly modules, covering all fundamental areas of Google Ads to provide learners with the relevant skills and industry knowledge to take their career to the next level.

This comprehensive Google Ads Training Course includes the following modules:

The following module of the Google Ads Training Course will set you up with a solid foundation in the Google Ads industry and give you the essential skills you need to get yourself job-ready!

How IT Works

• How IT Works

Introduction to Google Ads

• Welcome to Google Ads Masterclass
• How to Make The Most of This Course, Plus a Sneak Peak of What’s to Come!
• Google Ads Formula Calculator
• What is Google Ads?
• Where do Google Ads Show Up?
• Complimentary Adventure Media Account Audit (exclusions apply)

Creating And Setting Up Our First Google Ads Account

• Creating Your First Google Ads Account
• Understanding the Google Ads Account Hierarchy
• Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
• Understanding Network Settings
• Understanding Location Targeting
• Configuring Location Targeting in Google Ads
• Viewing Location Reports in Google Ads
• Understanding Advanced Location Options
• Setting and Configuring Languages
• Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
• Finding Your Hourly Reports in the Google Ads Interface
• Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
• Bidding Strategies: Target Search Page Location
• Bidding Strategies: Target ROAS
• Bidding Strategies: Target CPA
• Bidding Strategies: Target Outranking Share
• Bidding Strategies: Maximize Clicks
• Bidding Strategies: Enhanced CPC Bidding
• Bidding Strategies: Manual CPC Bidding
• Introduction to Dynamic Search Ads!
• Understanding Sitelink Extensions
• Callout Extensions
• Call Extensions
• Structured Snippet Extensions
• App Extensions
• Message Extensions
• Promotion Extensions
• Price Extensions
• Understanding Ad Rotation Settings
• The Basics of Ad Scheduling
• Understanding the Basics of Device Targeting
• Understanding Campaign URL Options

Structuring Your Ads Groups Like a Professional

• Ad Group Structure Basics and Organization
• Ad Group Structure Ideas
• Creating Our First Ad Group in Google Ads

How To Write Killer Ads in Google ads!

• The Anatomy of Google Text Ads
• Compliance in Google Text Ads
• Requesting a Manual Review of Your Ads and Expediting the Process
• Best Practices for Successful Text Ads
• Real Life Case Ad Copy Case Study: Medical Equipment Company
• The BJ Fogg Behavioral Model
• Creating Our First Ad in Google Ads

Setting Up Your Adwords Billing

• Configuring Your Billing Details in Google Ads

Keywords In Depth - The Heartbeat Of Your Account

• Keyword Basics: Keywords vs Queries
• The Basics of Keyword Research
• The Basics of Keyword Planning
• The Basics of Keyword Organization
• Understanding Keyword Match Types
• Keyword Match Types: Broad Match Modified
• Keyword Match Types: Broad Match Modified
• Keyword Match Types: Phrase Match
• Keyword Match Types: Exact Match
• Keyword Match Types: Negative Match
• Using the Search Term Report to Find Negative Keywords Part 1
• Using the Search Term Report to Find Negative Keywords Part 2
• Understanding Negative Keyword Lists
• Traffic Sculpting: Negative Keywords at the Ad Group Level
• Adding Negative Keywords at The Ad Group Level
• Traffic Sculpting Using OPTMYZR
• Keyword Research: Google Suggestions, Google Related Searches and Autocomplete
• Using Additional Research Tools to Get Negative Keyword Ideas
• Keyword Research: Using the Google Keyword Planner 1
• Keyword Research: Using the Google Keyword Planner 2
• Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner
• Keyword Planning: The 6 Main Ways People Communicate With Search Engines
• Keyword Planning: Understanding the Buyer Funnel
• Keyword Planning: What Keywords Can Teach Us About Buying Intent
• Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates
• Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors
• Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
• Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes
• Keyword Organization: Formatting Keywords in Excel
• Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure
• Keyword Organization: Using Mergewords to Generate Keyword Lists
• Keyword Bidding Basics: Setting Your Initial Max CPC Bids

Account Structure - How to Structure Ad Groups Like a Pro

• Account Structure: How To Create A New Ad Group Within Your Campaign
• Importing Your Keyword Lists From Excel Into Your New Ad Group
• Creating Multiple, Relevant Ads For Your New Ad Groups
• How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign

Conclusion ... Goodbye For Now!

• Conclusion

Bonus Material!

• Part 1. Understanding Search Queries and What We Learn From Searcher Languagage
• Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords
• Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads

Supplementary Resources

• Supplementary Resources- Google Ads Training

Method of Assessment

On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately.

Certificate of Completion

On completion of the Google Ads Training course, you will be eligible to obtain your free PDF certificate of course completion.

Certificate of Achievement

Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to obtain Google Ads Training at QLS Level 7 Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

CPD UK and IPHM Accredited Certificate of Achievement

On successful completion of the Google Ads Training course, you will be eligible to order your CPD UK and IPHM accredited certificate of achievement (dual certificate) as proof of your new skill. You can also share this certificate with prospective employers and your professional network. You/your employer can verify your certificate through our website.

This comprehensive Google Ads Training Course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of Google Ads.

This Google Ads Training Course is felicitous for those, who want to be the best in their jobs.

Whether you are completely new to the field or are an aspiring professional, the Google Ads Training Course will help open doors to a wide range of professions within your chosen field, helping you to stand out to employers with up to date skills that can be used to enhance your CV.

• There are no academic entry requirements for this Google Ads Training Course, and it is open to students of all academic backgrounds.
• As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.

This Google Ads Training Course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry.

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