Google Ads and Microsoft Advertising - Course Syllabus
Level 1: Google Ads for Beginners
- Understanding AdWords
- Google Ad Types
- AdWords Pricing Models
- PPC Cost Calculations and Ad Page Rank
- AdWords – Billing and Payments
- AdWords User Interface
- Keywords Control
- Keyword Planner Tools
- Creating Ad Campaigns
- Creating Text Ads
- Creating Ad Groups
- Bidding Strategy for CPC
Level 2 : Creating PPC Ad Campaigns
- Location
- Schedule
- Devices
- Conversion Tracking Code
- Designing Image Ads
- Animated Ads eg 1
- Animated Ads eg 2
- Animated Ads eg 3
- Understanding Video Ads
- Creating YouTube Video Ads
- Hi-Jack Competitor Audience
Level 3 : Google Ads Advance Level
- Remarketing Strategy
- Remarketing Audience
- Linking G-Analytics
- ReTargeting Ads
- Automated Rules
- Shared Budget
- Google Web Designer Software
Microsoft Advertising - Course Syllabus
- What Are Microsoft Ads?
- Microsoft Ads Cost
- Microsoft Ads Campaign Types
- How To Set Up Microsoft Ads
- Microsoft Ads Best Practices
External marketing initiatives that entail a paid placement, such as pay-per-click advertising, branded content, and display adverts, are referred to as paid media. Paid media is a critical component of internet businesses' revenue development and brand exposure. External marketing initiatives that include a paid placement are referred to as paid media. PPC advertising, branded content, and display adverts are all examples of paid media. Paid media is a critical component of internet businesses' revenue development and brand exposure. Earned or organic media, such as reviews and social media comments, spreads naturally over the web based on its popularity and intrinsic worth.
Paid media, on the other hand, is more akin to traditional marketing, in which you pay a third party to distribute your message to others. Although it used to be easy to identify all media as sponsored, earned, or owned, the cross-channel marketing experience is blurring these borders. Social media, for example, is theoretically earned media, but it also allows for sponsored ads. As a result, it's a platform that can accommodate a wide range of methods, approaches, and campaign kinds. After all, one of the benefits of online marketing and social media is that it helps you to avoid the common flaws of paid advertising by exposing your brand to other individuals in new, varied, and interesting ways.
While this is true, bought media still has a place in the internet world and may be used in conjunction with earned and owned media to help a company develop. One of the easiest methods to boost traffic is through paid media. Paid media can help unlock doors that would otherwise remain closed, even if only a crack. A boosted post or tweet may be a user's initial introduction to your company or brand. Whether you're starting a new business or have a well-established one, making your brand as widely known as possible should be a top priority. Even if your material is paid for, it will still attract clicks and maybe followers, which will lead to earned clicks in the future. Additionally, the results of your paid content will be easier to track than organic content.
This course is meant to teach marketers with a basic understanding of digital advertising how to develop a successful paid media plan that maximizes return on investment. We'll go through how paid media fits into your inbound strategy, how to set a budget, and how to plan, buy, and optimize your sponsored media campaigns in this course. Plus, you'll get advice from professionals from a range of agencies throughout the course to understand how they assist their customers achieve long-term success. This course also offers an introduction of social media's integrated marketing communications strategy and how it's being implemented throughout the world, as well as gamification suggestions to keep your audiences engaged. In addition, you will learn the secrets to advertising on Facebook and other social sites.
