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Good Manager Guide

Management in Plain English - with guidebooks, video podcasts, tutor support and final assessment

The Good Manager


£300 inc VAT
Or £50.00/mo. for 6 months...
Study method
Online, self-paced
40 hours
Access to content
Lifetime access
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

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This online programme, written and delivered by professional training and development specialist John Carter, is a complete guide to the role of manager, preparing them for situations they are likely to encounter and providing tried-and-true best practices for dealing with them.

Armed with these skills and knowledge aspiring and current managers will be several steps ahead of the rest.

Personal Mentor

It has often been said that it is best to learn from other people’s mistakes rather than your own. John Carter distils many years of progress in management thinking into 15 easy-to-read, plain-English guidebooks, each of which tackles a single subject.

The guidebooks are supported by 42 video podcasts delivered personally by John, in which he sets out his advice in a way that demonstrates he has been there himself and is not just quoting management theory. Previous learners have commented that it’s like having your own personal mentor.

Go-to Guide

John Carter has been delivering on-site face-to-face management programmes to companies small and large for over two decades. The Good Manager Guide is the result of this experience packaged into a self-paced, online programme that covers the same territory in the same level of detail, but at a fraction of the price of face-to-face training. This is the go-to guide for aspiring or current managers who wish to improve their performance.

What makes the Good Manager Guide different?

Here’s three reasons:

1. Once they’ve purchased, learners can access the content as often and for as long as they want, including any updates or upgrades.

2. The guidebooks and video-podcasts are in Plain English, de-mystifying a topic where posh-sounding phrases, mumbo-jumbo and management speak can confuse. The guidance is clear, practical and innovative.

3. Through our partnership with the Chartered Management Institute, once learners have completed the programme they can receive a CMI certificate, access a year’s membership and also receive a recommendation from us on their LinkedIn profile.

Course media


This course equips you with all the skills you will need in a managerial career. In addition, it looks good on your CV. That’s because it is mapped against the UK Government Apprenticeship Standards for Team Leader/Supervisor so that it focuses on the same areas and skills.

The course is also recognised by the Chartered Management Institute after having been thoroughly assessed and found to meet their rigorous standards.

Self-Paced Learning

To undertake the full Good Manager Guide programme involves self-paced learning: reading guidebooks, viewing video-podcasts, undertaking some associated practical CPD activities and creating a portfolio of evidence.

When that’s complete learners have the option of purchasing a one year membership of CMI which will allow them to access their excellent Management Direct Portal and receive a CMI certificate.

In addition if, at the end, they pass a 25-question multiple-choice assessment then they will receive a Good Manager Guide Certificate and a recommendation from us on LinkedIn.

Course Content

There are two main elements in the course content:

Firstly, there are 15 guidebooks, spanning more than 300 pages in total. Each one covers a single topic and finishes with ideas on further reading and follow up activities. Through taking those activities, learners can build up a portfolio of evidence.

Then, linked to each guidebook, there are several video-podcasts, each one between seven and ten minutes in length. The audio is delivered in an informal, conversational style by John Carter, supported visually by captions and slides. It’s like being in a training session and being personally mentored. In total there are 42 video-podcasts, spanning 300 minutes.

It’s all self-paced so learners can progress at a pace that suits. Equally it’s possible to buy individual elements – developing specific skills in key areas – rather than the whole package.

Here is a list with all the guidebooks, plus (with bullet points) the associates video-podcasts.

Rising to the challenge

  • How to transition into management

Workload Juggling

  • Traits of effective time managers
  • Ideas to manage interruptions
  • How to delegate effectively

Word Perfect

  • The communication toolkit
  • How you may pass silent messages
  • How to listen at a higher level

The Write Way

  • General guidelines for business writing
  • How to write in Plain English
  • How to comply with email etiquette

Team Up

  • Traits of Peak Performance teams
  • How to mobilise a ‘forming’ team
  • How to maintain peak performance

Raising the Standard

  • How to manage your team members using SOAR
  • How to set expected standards of performance and conduct
  • Overview of review meetings
  • How to run successful review meetings

Challenging conversations

  • How to use GROW for challenging conversations
  • How to use DESOP for challenging conversations
  • How to hold a challenging conversation
  • How to handle emotionally charged behaviour

Change Ahead

  • Competencies for effective project management – Part 1
  • Competencies for effective project management – Part 2

Best laid plans

  • How to employ six hats thinking
  • How to accelerate people around the change curve

Serve you well

  • How to create a customer focused culture
  • How to sell your product or service

Mind Management

  • Understanding the William James Cycle
  • How to raise your emotional intelligence
  • How to deal with the three Cs - change, conflict and calamities

Go Hire

  • Equality, Diversity and Unconscious bias
  • How to plan for a recruitment process
  • How to interview candidates effectively
  • How to select the best candidates

Grow your Own

  • Key elements of learning and development
  • How to undertake instructional coaching

Under the Spotlight

  • How to prepare for a presentation
  • How to deliver a confident, high impact presentation
  • How to manage your nerves

The Bigger Picture

  • The foundations of organisational strategy
  • How to analyse competitors, customers and your own organisation
  • How to create a set of values and a positive culture

Who is this course for?

The Good Manager Guide provides a solid set of skills and best practices that anyone can understand and apply to their careers. However, it has primarily been created for aspiring and current managers.


No formal qualifications are required to enrol in this course, as it is designed to be a companion and mentor for a broad range of people in the early stages of their management careers who may come from a variety of educational backgrounds.

Career path

Progression through the management ranks

Questions and answers

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.